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Innovation and Technology Set
coordinated by
Chantal Ammi
Volume 15
Productive Economy, Contributory Economy
Governance Tools for the Third Millennium
Geneviève Bouché
First published 2022 in Great Britain and the United States by ISTE Ltd and John Wiley & Sons, Inc.
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address:
ISTE Ltd
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London SW19 4EU
UK
John Wiley & Sons, Inc.
111 River Street
Hoboken, NJ 07030
USA
© ISTE Ltd 2022
The rights of Geneviève Bouché to be identified as the author of this work have been asserted by her in accordance with the Copyright, Designs and Patents Act 1988.
Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s), contributor(s) or editor(s) and do not necessarily reflect the views of ISTE Group.
Library of Congress Control Number: 2022931285
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library
ISBN 978-1-78630-751-4
Foreword by Marc Luyckx Ghisi: Extending Ideas Already Present in European Thinking
This book by Geneviève Bouché is visionary because the proposals presented in it are truly innovative and inspiring.
The basic assumption is new. It is about fully accepting the new immaterial economy built on data. But this economy is currently focused, by the GAFAs, on short-term profit and the utilitarian paradigm. And for us, in Europe, it is useless to “chase” the current Silicon Valley players. It would be a rearguard action.
On the contrary, it is a matter of innovating while understanding that one of the major challenges of our 21st century will be the reorientation of the world's immaterial economy towards the common good of all the citizens of the world and of Gaia.
This book shows us possible ways to prepare ourselves individually and collectively to build this world of tomorrow, which will be fully social and solidary, and which will also be totally respectful of and regenerative of the environment.
And there are new avenues that are opening up, because the immaterial economy offers us new tools to value the contributory economy in addition to the productive economy, which has been studied by “economic science” for centuries.
What is this contributory economy? The contributory economy is the Yin side, that is, the more feminine side of the world economy, which is concerned above all with the common good of citizens and the future of humanity and the planet. It also includes the symbiotic1 economy, which values all the work that humans do to educate children and take care of the elderly in the family, the handicapped, the weak, immigrants, the environment, etc.
Hazel Henderson, a British-American futurist friend, had already denounced in 1990 the silence of the official economy with regard to the Love Economy2, which constitutes more than 50% of human activities.
Geneviève Bouché is gradually inviting us to a changeover to a new civilization3
