Волшебный пинок, или Как рекламироваться бесплатно. Алексей Иванов

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Волшебный пинок, или Как рекламироваться бесплатно - Алексей Иванов

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рекламного дела, один из самых успешных бизнесменов мира, основатель рекламных агентств «Ogilvy&Mather» и «Ogilvy PR». – Прим. ред.

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      Беквит Г. Что любят клиенты? СПб.: Питер, 2004.

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      Иванов А. Здравому смыслу вопреки. Парадоксальные решения в рекламе, бизнесе и жизни. М.: Претекст, 2011.

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