Микропривычки. Трансформация образа жизни путем небольших изменений. Маттиас Хаммер

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многочисленные исследования формирования привычек, каждое из которых указывает на четыре составляющие одного и того же механизма. К примеру, во время одного лабораторного опыта обезьяна поняла, как легче всего добраться до винограда. Она знала, что, если в лаборатории зажигается свет, нужно десять раз нажать на рычаг, чтобы получить виноград в качестве вознаграждения. Это происходило неоднократно, и в ее мозгу закрепился соответствующий механизм. Процесс превратился в привычку. А вот и четыре упомянутые составляющие.

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