белый и хороший, то это, скорее, ближе к импакту. Я призываю ориентироваться на бренд и масштаб компании в последнюю очередь. Прежде всего, ориентироваться нужно на прозрачность описания вакансии, зарплаты и коммуникацию на всех этапах собеседования с HR. Есть большая проблема, что значительное количество крупных компаний в силу возможностей PR и финансовых ресурсов очень много кричат об импакте. Но на самом деле для импакта делают меньше, чем маленькие компании. Просто у них ресурсов больше, поэтому они виднее.
И напоследок: как бы вы определили свой импакт?
За свою жизнь «Лаборатория карьеры Алёны Владимирской» помогла улучшить карьеру нескольким десяткам тысяч «белых воротничков». Это не значит, что мы помогли им найти новую работу. Мы именно помогли разобраться с карьерой. А если мы берем бесплатные вещи в виде вебинаров, марафонов, то, наверное, это уже несколько сотен тысяч «белых воротничков» в стране. То есть наш главный импакт в том, что мы помогаем соискателю найти понятные, прозрачные способы сделать свою карьеру максимально эффективной. Речь не обязательно про деньги. Это может быть про должность, про интересные проекты, про переход из найма в свое дело или обратно. То есть мы реально всегда помогаем, уже 22 года, и по большей части бесплатно.
Юлия Вяткина
Журналист
How am I Improving the World Right Now? Am I Improving Myself? – The Two Criteria of Impact in your Career. Interview with Alena Vladimirskaya
Yulia Vyatkina
DOI 10.55140/2782-5817-2022-2-1-5-9
Social impact is one of the top career trends in 2022. If you know how to apply the impact in your career, it increases your value on the labor market and makes you happier. What are the impact criteria in your career, why should HRs disclose salaries in job postings for “white collars”, and where to search for a job with an impact? Alena Vladimirskaya, one of Russia's most influential experts on recruitment and headhunting, talks about these issues in an interview with Yulia Vyatkina.
Alena Vladimirskaya
How can you define an impact in relation to career?
There are two ways of looking at it. First, there are firms that call themselves impact companies. Their impact criteria are clear and have nothing to do with recruitment. These companies say that they are not just making money, but also improving the world and making the Earth and the people who inhabit it happier. Of course, job seekers have a more positive attitude towards impact companies as opposed to companies without the impact factor.
However, it does not matter how much a company is involved in external activities, such as planting trees, recycling or feeding children in Ethiopia. If it does not have an impact on the lives of its own employees, it will experience high staff turnover, bad reputation, emotional burnouts, etc.
When we talk about impact recruiting, the first and foremost is of course a focus on diversity in employment. A company may seem cool, but it refuses to hire a 58-year-old employee or would not promote him or her. The second extremely important thing is salary transparency.
Is this why you at Facancy (a job-seeking service for middle and top management founded by Alena Vladimirskaya and Sergei Druzhinin – ed. note) disclose salaries for any job offering?
Yes, and we are tired of explaining to recruiters why they need to do the same. They don't get it, don't do it, get annoyed. On our website, companies must disclose average salary forks for every opening. For any vacancy for “white collars” you can see three figures – minimum, maximum, and median salary, meaning the most common one. Social impact also involves salary transparency right from the start, already during the job interview. You need to understand how to increase your income and get clear career progress criteria.
In other words, impact in relation to career is full adherence to diversity and a clear, transparent motivation system both inside and outside the company. Without such obvious internal impact considerations, all the external impact is a hoax that will be exposed very quickly.
You used the term "high sky" to refer to job applicants' desire to work for companies with great prospects that can make an international impact.
Let's make it clear. I never meant international companies. On the contrary, I believe that right now, working for a Russian company is much more exciting. Why? Because the political and economic environment right now do not favor the development of international companies in Russia, perhaps excluding the Chinese and some Asian firms. Russian companies, on the other hand, are developing at a staggering rate. So I would not associate the concept of impact with international companies in Russia in any way whatsoever at this point.
All right. And when did you recognize the increased importance of impact factors among job seekers?
The thing is, people looking for a job have always wanted to work for a company with a good mission and clear requirements. It just wasn't called an "impact”. People used to say, "oh, this is something that international companies have and Russian companies don't, so let's all work for international companies”.
Impact in relation to career is a clear, transparent motivation system
