Сильный бренд. От стратегии и бренд-дизайна до статуса и лидерства. Элис Тибо

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В дополнение к главе 5 см. также Vila R., Bharadwaj S. Competing on Social Purpose // Harvard Business Review. 2017. September – October.

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      7-Eleven – международная сеть небольших магазинов, работает в 18 странах на условиях франчайзинга. Прим. ред.

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      Dunkin’ – сеть кофеен, где продаются пончики. Прим. ред.

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      Old Navy – интернет-магазин детской и взрослой одежды. Прим. ред.

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      JcPenney – одно из крупнейших американских предприятий розничной торговли, производитель одежды и обуви. Прим. ред.

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      Lands’ End – ретейлер одежды и товаров для декора дома. Прим. ред.

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