style="font-size:15px;"> . The Nielsen Company, "2015 Total Audience Report Q4," accessed October 1, 2019, http://www.nielsen.com/us/en/insights/reports/2016/the-total-audiencereport-q4–2015.html; Jason Lynch, "U. S. Adults Consume an Entire Hour More of Media Per Day Than They Did Just Last Year: For a Daily Total of 10 Hours, 39 Minutes," AdWeek, June 27, 2016, http://www.adweek.com/tv-video/us-adultsconsume-entire-hour-more-media-day-they-did-just-last-year-172218/; The Nielsen Company, "2018 Total Audience Report Q2," accessed October 1, 2019, https://www.nielsen.com/us/en/insights/reports/2018/q2–2018-total-audience-report.html; Jack Loechner, "TV Screen Dominates Adult Viewing," Media Post Research Brief, June 12, 2017, https://www.mediapost.com/publications/article/302658/tv-screen-dominates-adult-viewing.html.
8
. Jack Loechner, "TV Screen Dominates Adult Viewing," research brief, MediaPost (online resource for advertising professionals), June 12, 2017, https://www.mediapost.com/publications/article/302658/tv-screen-dominates-adult-viewing.html.
9
. Jack Wakshlag, email to author, June 5, 2017.
10
. Nick Bilton, "Apple Is the Most Valuable Company," New York Times, August 9, 2011; Thomas Heath, "Apple Is the First $1 Trillion Company in History," Washington Post, August 2, 2018; "U. S. Smartphone Penetration Surpassed 80 Percent in 2016," blog post, Comscore (media analytics company), February 3, 2017, https://www.comscore.com/Insights/Blog/US-Smartphone-Penetration-Surpassed-80-Percent-in-2016.
11
. Michael DeGusta, "Are Smart Phones Spreading Faster than Any Technology in Human History?" MIT Technology Review, May 9, 2012, https://www.technologyreview.com/s/427787/are-smart-phones-spreading-faster-than-any-technology-in-human-history.
12
. George P. Slefo, "Desktop and Mobile Ad Revenue Surpasses TV for the First Time," AdAge, April 26, 2017, http://adage.com/article/digital/digital-ad-revenue-surpasses-tv-desktop-iab/308808
13
. Steve Hasker, "The World According to Nielsen," April 30, 2014, https://www.youtube.com/watch?v=9O3vETqRW8I.
14
. Deloitte Center for Technology, Media & Telecommunications, "How the Pandemic Has Stress-Tested the Crowded Digital Home," 2021, https://www2.deloitte.com/content/dam/insights/articles/6978TMT-Connectivity-and-mobile-trends/DI_TMT-Connectivity-and-mobile-trends.pdf.
15
. Jack Loechner, "Media Consumption Grows, Enhanced by Internet," MediaPost (online resource for advertising professionals), June 11, 2015, https://www.mediapost.com/publications/article/251441/media-consumption-grows-enhanced-by-internet.html.
16
. Elihu Katz, Jay G. Blumler, and Michael Gurevitch, "Uses and Gratifictions Research," Public Opinion Quarterly 37, no. 4 (1973): 509–523.
17
. "Time Inc. Study Reveals That 'Digital Natives' Switch between Media Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood," press release, Business Wire, April 9, 2012, https://www.businesswire.com/news/home/20120409005536/en/Time-Study-Reveals-%E2%80%9CDigital-Natives%E2%80%9D-Switch-Devices. Участники давали письменное согласие на проведение эксперимента и получали денежное вознаграждение. Оборудование и камеры отключали, когда участники были на работе, во избежание разглашения конфиденциальной бизнес-информации. Анализ фокусировался на потреблении не связанного с работой медиаконтента. Рассматривались физиологические данные с посекундной разбивкой, а видеоданные по каждому взаимодействию с мультимедийными устройствами кодировались вручную специально обученными специалистами. Медиаресурсы делились на два типа: 1) нецифровые, или «традиционные», средства, включая телевизоры, радиоприемники, газеты и журналы; 2) цифровые мультимедийные средства, подключенные к интернету, включали в себя персональные компьютеры, ноутбуки, планшеты и смартфоны. Продолжительность периода медиавнимания определялась с учетом среднего времени, в течение которого одна медиаплатформа привлекала взгляд участника до его переключения на другую медиаплатформу.
18
. Brian Steinberg, "Study: Young Consumers Switch Media 27 Times an Hour," AdAge, April 9, 2012, http://adage.com/article/news/study-young-consumers-switch-media-27-times-hour/234008.
19
. Второе исследование также проводилось в районе Бостона. Оно финансировалось компанией Nielsen в интересах Council of Research Excellence, консорциума клиентов Nielsen.
20
. Mariam Arain et al., "Maturation of the Adolescent Brain," Neuropsychiatric Disease and Treatment 9 (2013): 449–461, https://dx.doi.org/10.2147%2FNDT.S39776.
