Как создать продукт, который купят. Метод Lean Customer Development. Синди Альварес

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Как создать продукт, который купят. Метод Lean Customer Development - Синди Альварес

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между участниками рынка. Проблема, по мнению Хагела, заключается в том, что в условиях глобальной конкуренции ценность прорывных продуктов и инноваций снижается гораздо быстрее, чем в середине ХХ в. (http://knowledge.wharton.upenn.edu/article.cfm?articleid=2523).

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      Этот показатель варьирует в зависимости от категории продукта: доля неудачных инновационных продуктов, по понятным причинам, выше.

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      http://ai.stanford.edu/~ronnyk/ExPThinkWeek2009Public.pdf

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      http://en.wikipedia.org/wiki/Confirmation_bias

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