Точно в цель. Руководство по искусству таргетинга. Алинур Сапаров

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Давайте вернемся к Компании А, интернет-ритейлеру. Основываясь на их исследованиях аудитории, они создают две покупательские персоны: "Эко-сознательная Эмили" и "Опытный Покупатель Сэм". Эко-сознательная Эмили – молодой специалист, ценящий устойчивое развитие и экологически чистые продукты, в то время как Опытный Покупатель Сэм – охотник за скидками, который всегда ищет лучшие предложения.

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