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Технологии формирования потребительской лояльности в розничной торговле. Ольга Шальнова

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Технологии формирования потребительской лояльности в розничной торговле - Ольга Шальнова

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      Часто можно встретить отождествление понятий «лояльность» и «приверженность» [124, 132, 119]. Мы придерживаемся точки зрения, выраженной J. Hofmeyr и B. Rice [128] относительно некорректного использования понятия «приверженность» в качестве синонима лояльности.

      Конец ознакомительного фрагмента.

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