Метод Jobs to Be Done. Проектирование клиентоориентированного продукта. Джим Калбах

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Метод Jobs to Be Done. Проектирование клиентоориентированного продукта - Джим Калбах Искусство делать бизнес. Как привлекать клиентов в цифровую эпоху

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сделал фразу популярной, он всегда отдавал должное журналисту Лео Макгивену, вдохновившему ученого на эту мысль.

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      Друкер П. Бизнес и инновации / Пер. с англ. К. Головинского. – М.: Вильямс, 2018.

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      Автор, по всей видимости, имеет в виду мантру компании Facebook (принадлежит компании Meta, объявленной экстремистской в РФ): Move Fast and Break Things (буквально «Двигайся быстрее и круши все вокруг»). – Прим. пер.

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