Упакуй и продай. Как метод «красной нити» помогает показать уникальность продукта и влюбить в него клиентов. Тэмсен Вебстер

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Упакуй и продай. Как метод «красной нити» помогает показать уникальность продукта и влюбить в него клиентов - Тэмсен Вебстер МИФ Бизнес

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      Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House Publishing Group, 2007), Introduction, Kindle.

      5

      Blaise Pascal, Pascal’s Pensйes (New York: E.P. Dutton & Co., 1958), section I, released April 27, 2006, Project Gutenberg eBook, gutenberg.org/files/18269/18269-h/18269-h.htm.

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      Карпулинг (от англ. car – «машина» и pool – «объединение») – поездка нескольких человек, выбранных в качестве попутчиков с помощью онлайн-сервисов, на одном автомобиле. Прим. пер.

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