От идеи к стратегии: Как составить рабочий бизнес-план. Артем Демиденко

Скачать книгу

рынка и понять, как ваш бизнес вписывается в существующую конкурентную среду. Конкуренция – это не только те, кто предлагает аналогичные продукты, но и все те, чьи товары или услуги могут удовлетворить сходные потребности ваших клиентов. Понимание того, как ваша идея соотносится с предложениями конкурентов, поможет вам не просто найти свое место на рынке, но и выявить возможные преимущества, которые впоследствии позволят вам выделиться.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «Литрес».

      Прочитайте эту книгу целиком, купив полную легальную версию на Литрес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу