expand the markets, to increase extent of the influence, to win competitive fight or to increase profit.
It should be noted, as mass media in the majority – projects commercial, therefore, they try to maximize the profit. The enterprises of mass media with it are helped by the socio-political myth about pluralism of mass media. Exactly thanks to this myth it is possible to manipulate with mass consciousness; the pluralism means possibility of a choice, but if subjects of a choice aren't present, or illusion of their existence is created, the choice initially has manipulative character. There is also more global purpose of a mythologization of consciousness – to weaken, "to spread out from within" public system of the geopolitical rival on the international scene, differently the purpose is conduct information war successfully.
The structure of the myth and nature of his perception are well studied by public consciousness that allowed creating the whole industry fabricating and introducing myths for the purpose of manipulation with consciousness and behavior of audience in the democratic states.
Thus, creation of myths in mass media has under itself a number of the bases: on the one hand, society in its current state creates opportunity for successful introduction of the myth, on the other hand the myth is one of the most effective methods of conducting fight for economic and political resources therefore it is actively used by the power, the commercial organizations, participants of geopolitical processes.
1. Mass media and modern myths: http://www.moluch.ru/archive/46/5601/
2. Media industry academy" Science" Messenger of electronic and print media" magazine Archive" Release No. 2" A.A. Kashchuk. Television myths – one of ways of manipulation with consciousness of audience: http://www.ipk.ru/index.php?id=1535
NEW WAY OF STUDING SPELLING: HOW TO BECOME THE BEST SPELLER, READER AND WRITER
УДК 81’355:811.111=111
KRAINEVA A., ERUSHENKOV D.*
Ufa State University of Economics and Service (Ufa)
* Saint-Petersburg State University of Aerospace Instrumentation (St. Petersburg)
The English language is now the first language of about 400 million people, the native language of 12 nations and the official or semiofficial language of 33 nations. Geographically, it is the most wide-spread language on the Earth; one in every seven people in the world speaks English. In many respects, it is quiet actual to learn it. We start studying English by learning spelling and reading, though English spelling and pronunciation system is very confusing and often puzzles even the native speaker. The majority of pupils of different age are at a loss in reading and writing new English words.
English is written in an alphabetic Code that is used to encode auditory speech and inner speech (i.e. thought). 2 main ways to teach English are with sight words and with phonics [1]. Using the first one, the student needs to memorize thousands words, but it is difficult for the human brain to achieve this feat. With phonics students will need to know the "Keys for Unlocking the Code in Which English Speech Is Recorded in Print" (175 manageable items): 26 ABC’s, 44 Sounds, 72 Main ways to spell those sounds, 29 Rules that provide assistance most of the time, 6 Syllable types and ways to use them in decoding [2, 3]. There are 26 letters in the English alphabet but they stand for at least 44 sounds of real English that consist of vowel sounds and consonant sounds. Listening to phonic sounds the student realizes that letters stand for the sounds he hears in words. E.g., being able to hear the differences between cot [kɔt], cat [kӕt], and cut [k˄t] is necessary for learning how to spell these words. 5 Vowel letters (a, e, o, i, u) make 19 vowel sounds ([ei], [i: ], [əi], [ɔʊ], [ju: ], [æ], [e], [i], [ə], [˄], [ɔ:], [a: ], [з: ], [eə], [u: ], [ʊ], [əi], [ͻ], [au]). They consist of 5 Long Vowels, 5 Short Vowels, 3 Dipthongs, A long and short o (2 sounds), 4 r controlled vowel sounds. The other 21 letters are used to make 25 consonant sounds. There are no letters really for zh as in measure vision. It might be noticed that the letters c, q, x don’t have a phoneme listed; they are not listed as a pure phoneme because the sounds can be represented by other letters or spellings. E.g., the letter c can be represented by the phonemes /k/ or /s/ as in cent [sent] and can [kæn], the letter x as in fox [fɔks] can be represented by 2 phonemes /ks/ and the letter q can be represented by 2 phonemes /kw/ as in queen [kwi: n]. There are approximately 72 ways to spell these sounds, which one will refer to as phonograms. A phonogram is a letter or combination of letters that represent a sound. E.g., ck is a phonogram that says /k/ as in clock; oy is a phonogram that says /oi/ as in boy. The list of the basic phonograms contains the original 70 phonograms that Romalda Spalding used in her work in the 1950's, as well as 2 additional phonograms. The phonograms nk as in bank and our as in journey were added because the number of words that use them qualify them as "basic" phonograms [3] (Table).
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