Стратегия. Джерри Поррас

Чтение книги онлайн.

Читать онлайн книгу Стратегия - Джерри Поррас страница 11

Стратегия - Джерри Поррас Harvard Business Review: 10 лучших статей

Скачать книгу

телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      Сноски

      1

      Концепция видов деятельности и ее польза для понимания конкурентного преимущества впервые описана мной в книге «Конкурентное преимущество» (М.: Альпина Паблишер, 2008). Идеи этой статьи служат продолжением и расширением изложенных в книге.

iVBORw0KGgoAAAANSUhEUgAAAZgAAAFhCAYAAABNpryEAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAgY0hSTQAAeiYAAICEAAD6AAAAgOgAAHUwAADqYAAAOpgAABdwnLpRPAAAABl0RVh0U29mdHdhcmUAQWRvYmUgSW1hZ2VSZWFkeXHJZTwAAGcdSURBVHhe7Z0HuCVFtf3fPB31jz5RxOdDFFEMGHgiDxxABBFFgiCCKOroOASZwABDzkMUCQqogAhIElCCZCSJxCFnGGDIaRhykqQg//Wrt+u8vodz55x7b997u89d5/v219XVVdXVq/rs1ZX2/rd/888IGAEjYASMgBEwAkbACBgBI2AEjIARMAJGwAgYASNgBIyAETACRsAIGAEjYASMgBEwAkbACBgBI2AEjIARMAJGwAgYASNgBIyAETACRsAIGIFaIjBp0qR3bbDBBousv/76/6PjYhZj4HfA74DfgQ0WmzBhwhfWXXfdDw6aYp8yZcq7pXgXFdhjdFyS8E9/+tO5B+2Gw1CwnumbeqaXJTfpOW+2GAO/A34H/A5scKMweFpy7KCpZRW+uhTvGzreIblF8qjOH9lwww2/Mmg3HeKC9Tzf03P9jduuvfbab7EYA78DfgdG+juAPpRu3FS68dRBU8m6wZqSZydPnvw+bqIu03/q/GrJFYN20yEuGIKR/HWIb+vbGQEjYAQqjYD04hQRzCmDVskgmGeYp8g3Udxk3fQf48aNe4eG0N6uIaYNxo8f//5iJZRmYclYxY0innTKs5bipum4XFPauaIXsauurTht2rR/j+ujdP4jlf/JfK7wT9Zbb71Pc650b9X1VSU7Kv/akrmK5aqX9SXF7SDZXWl20nHxVkCZYAbt9XHBRsAI1BgB6c2Nh5xgdMN9pZTvBzcp+w8wbCZl/vkijor7geS2TDAKHxNzHL9Q+AnJJqRXN/Rt9B4kNyiOaw9KDoprb1H4dgiAcx1X0/lLTDxxrvBfuIdkjyj7XEgnrq2r+Bclh0ogrscgGRNMjd92V90IGIEhRWAoCGYNKe+XRSDrSb5Db0HysGRcJpiYk+lBMOpp/FBpbg5iWErhF5T/M6H8J5GHcJT5tNJ/KK4tz/2UfpHIe2smGMXtJjkx8s2v8FG6tkCcL6jwM4pbLMq5UOGf59ZQ+FRd/5kJZkjfT9/MCBiBGiMwFASzmhTzG5IrJBdJ7kKRs/KqU4JRJbegJ5JxZjhNxPL1IJDf6tqZ+ZrKHs09FLdhJhjd67tBGmcx5FVsL/VmPqfr31b6daKXsnTko67bmGBq/Ha76kbACAwrAkNBMEzy95iD0U23lbyk4bGP69rc0aNhldk1Oj9DSv9TOq6dezA67iG5sRVSij+Xnkjxms5ZrbZbkMpVCj+o8m7VcabWZH+EeFZ4KO5wrkFQCp+t4+sspQ6CmaDzBwKg9YO0dnYPZljfV9/cCBiBGiEwLAQzderU/xfDWBsyec9wl2TNiRMnfgyykFysHsqPM6noyCT8DRlX8mjRwH8FgRyna39qIpjblGfzuM6+lC0gFh2Zc9k7CGQNhR+VLMS5rv+HwveprGULvSEI6AXJwYp/inqYYGr0druqRsAIDCsCw0Iw0UNhb8w6QTbsi0lzMOrV/LeU+Z2QguQ64mIIa1Ze6qzrTNbfHUQxWef3QjqR/+OQQt5nQ89Fkib5FT9VMj3Cu9Jryegz8R9DeUsRF6vW7lDclEjvOZhhfVV98+FCQP+BsfrfsNjlsJBDGX0Yrvr4vvVBYNAJRjdgafGrTPIzF6LzTST3SG4fO3bsO3VtXoVnsXyY4SmFmSf5s9J/X+FbgDJI6CbFH684JvEZ7kq7QzFDoDCLBg6l96Ejk/OQCMubRyluRiYYlfktXXtaRyb0l6VXIhkvoTfzx7j2pSCUjehZaSn1e4LIGELbo1XTUr7E+2Dq8967pn1AQO/2GXr3L5ZsGP/fjQfV/Ecf6uak1UZgKAhmjG7yN8mlkssk5+mF3V1Kfn6gQYEr7jiuK/4SHQ/RUNl7gywOCaJgtdiC8fVEfvamNMzNKH4RnTOcdaGOP8svP/thIJ7cmwlCO1JpfhqkwQ78syRHhR2xA3Rpmbi2v+In5uZTeDfIyART7RfatSsfAb335+j9f9MSff6TDGuzupNFO/ljjBrEf28JRh/yvCfxbLRW+i/mWjJyka/rHmOK++F0vgS6AB0Qe9LSPjV6TyzOKZSxYIxyLJH1RTMKMUKxJqtO+aBkFIU0Kv/DivsEe+V0v9XzKEnOzwcwH6Y69tgDp/SfVfq1EIW/wT4/cFC6hXNe7ome43kzNuzBixGcpagLeZWHPXiLR10aq2nDrFZa5Rp5WJG7NvqMj+7QU3ygjynoKWwifrSAzfxgU8SLazEHvYzyrqoy54oN8JS9Spi+YsrivXz0ozejTdk3uDT7Fzt9ywadYDqtSJ3TuQdT59Zz3dshAMFIdmlOJ+WxueKv1pEPM3r410mBzhOK7wR69ZLfSu5FeRMfSvmqgkI8VXFbxDUW+awRJDKPwrODWEYrzd15w7TCe/BRGPeZoHSMaFCHGyQHtnqe+PikPmyavpEP0rgnvbLrJL9S3Gk63pK3PEAWkmslRyiexULbFurNiAejJfvp+vMoeQmjM+eRBgKIPMtRRibVqONY5pgVZkTmOR2PjO0W4HlSgdyweJKH6H9PvePZp+t4TNSfjeJpKiHw+JPOtyfMPeN+v4u8kwr1Z175IsXzcc9HO2Tzc0labCXZGyLX8XaIk3xBeE/lzkG79ybqN7gbLTupRN3TmGDq3oKu/5wQ6I1gFL81yp3NzqHcUPCbsmBGx73yVzsKT3JqKCm2BFxZUHQn67xIMKuFYtpbZTBPu4SOo3W8m55G3Gd3lHKEt9G1ZNmD3oHC9zVbBYnyLitsV9gJxRrxEyk7WxpRuZfrfNe4xj65REQoa8XPopcR106mZxDhtDgoVsXO4IufERHFXcLXvvLdrPDi9BIUvjhv5lbcAjqfqeO88Sxb6/zkuN/3eX5JGjUJIkiLjBReRHKbrs2l44oQWAFPCCMRjI6n61rau6fjSpKHIL4YrXk4EwXPnO+j4x8kaStHtONdubdHG1KnvMCqk3+N8phgOgFqTmlMMANF0PmrjEBvBCPl0VDUmRQykUAuKC3Jdoo7RZK+7GO4CSKaF1H8uTpuFvmv0fWvx1zs6aFEl2lFMLqWtyYwfPZ1lKLi9tTxER3TytDiT3G9EQy9jtNz2ign1VXx9BjWimtpPjeTisInKPzlSHef0n0twtdHzwGy+E3E3YKCp9eiuNTz4BerZu8uLF4izx+DlI5R+HpJ6nWE4v8lZK64iTo/PuJX0vktWEShHIXPlGwV971b6dKQf0xF3B3k9CMd02KnSLcQ5BdhLKak3momGJ1DhOSBYGZkkm3GuNW5CaYTlNqkMcGUAKKLqCwCnRIMZCI5O+ZfpocS/omUzLEQSSiwlRVm6T9DYxAP4axE2YzNgpmTGI5BCUoYYhqtY289mL1QxEqzKUSl8MMo7mYwFd8RwSjdRpJLo64sRkrEEcr8VkgiwtQx2ThUGghmxYg/UOE94plXjesQ1ZWqHxvAG/O6zQQDMUQ+7B7mhUfJJJbOGeZiP99JPGMmZR1XkDwvYXgPPJ/jGYKIZimcLJPEdhBW5+I2RYcNLu6FEJoJhmdehfKjh4jprTQv1MlP93EPphOg5pTGBDNQBJ2/ygjMgWAw+3RqQQH/Tmn3kUJiBWjqBYRyHK/z5M4iFGdjiEznf9a1NESmMHMC1+k4Oc6xL9iSYBR/KF/6SntnYeiMHtE9rZZQz4FgUIAX5LoqjD3DtEJVZV+ucDJpFXMqM3W+fDgYPC4mykcr7j56UaRTmElzFPmlMexGz4c5IpxvfUrHK/MQWQuCoTcFeaR5pCCNRDCKZ+grDZGxKCKem4VPX1O4OETG3FCaK1L8DIVXJhzDc/eAleKwWlJsAxYPpO0Zim8QTDznbYqD6FfGt5eO9IpMMEP5hzXBDCXavtdQIwDBSLGkeYniT3Fb8PUcq6cWUPghyTLMdaDA8oZohVninMw5xWqv4hwMX915DoYv/caXtcKcNwgmW0FX3J4StiWg3FF4WTkyZPdEcRVVgTha9mD4mlf+l5mXiJVU9/J/DgXNgoBElIpjLxD34p7LS/KGbSy5358JRmFIjl5EJilMV0EwS8TQ1425fi0Ihq0R/2IvYNyT5eG5B3O8rk0Lgvkg95SwCGEFpWk5ya9r9HqS7UWFp0jSZvW4L1tDvhzEeU9+Zggmt3VsD2EBw8HkC8PEJphh+AN6H8xQg+77DRkCKClJYwVVvrGU0jYShrWO1nWGiRpKV2EmyLHnx6QxQ2d/IF8Mt5xfUPwotI0415FVWY05D8iGVWQx5Ha7ztnucIrKYk/c7CAfekd8YTP3wObs06U4P9uCDP+iPGvEfRiKOjTCk1DQElZpMVn/a3omochZrHCE5K/UReV+NfJgior5EciR++K1sdEL4rlV7/VCsY+mfopLy5zBRZKWfId1kevzyjvFb6x0aW4l8rLKLNlU1JHVathxpMfHkOD+Ef81cCnkYbtGsmIShEkZF8QzJDuLkW+c4lghd75kH8nouCe2HVNbs1hB4Rv1LGnpdPSCrsur7HJZczryTODUSVqn6QUB2J8GNEBGoBsRQNG02vuAopSkL/WsJIvPz6Sz/hdzobCZMA4FNrrJN9Rc2QoH8Vm5k5bzPJzE8Ayrl3S/+ShTR6wKJEVKurxfppinWBfisxKN+Yi0p0ZxzN2cRjgm25P/qcKPIa55876TUNo3MdHNFz3XmItBEVPXmGhnon/BXEbxuZgbyc8PcQYuDZ9XPFvOB+4ZG/Dn3uzxC6xTHu7ZG55x/d9ZVZdX+hUfjHsX9y4FHnMV2npUHuaLfKPIU/C31fZ1N8G0hah9AhNMe4ycovsQ0HuP87+03Heof7ovvZV1BnpflYH5qMYqsnblodwh1az4SU+csDg8VshdruvJH5V/qeflHsxAXwQTzEARdP46IsBcQvMO8bo9R/Pu+YHUP3bbr1Qkn4GU1w15TTAltKIJpgQQXYQRMAJdh4AJpoQmNcGUAKKLMAJGoOsQMMGU0KQmmBJAdBFVR4Ad8/P3ZYK36g803PXLiyCGux6DeX8TTAnommBKANFFVBoB9rboPW9pSLLSFa9Y5WLfyaRYHnyTFHDaad+tPxNMCS1rgikBRBdRWQTC+d509qQ0VbJ5SW++3Fs81/O1UdEbSn6bWvSMei275F7UnOraSZv0Jf8oVt1JX7CBEjP/nywuy46btSyvgFUndco496VunZbbp3QmmD7B1TqxCaYEEF1EZRFAGUoaxhGpqM7HSc6T/IXlucSxz0SyS3ydn1RcYaZ0Y9hvouMFkk24piP2yKYrHmu+52DiJQwsstmPdIdmI4yxi5zNm+crHgOZ5MGPCeZXTi1YdGZT59ZRR5bI7paBVfj3ua7hc+pAxeFD6sDYR9OjDXSNTZh75kilOyGTbHjeZRMpVg5OKey+xzZY2lQadcDh4hGBDxaNfx1YrFDcW8RmRsWfqOu4FBCfTHtr4b4nRTz+shrLwhWH7TU2n56pcMPVO89Iu4BTft7herlMMCUgb4IpAUQXUVkEpCTYfb5vriBKVucYXlxcR2xhzY4NiJvqnF3mWErGivJ1fKHHJkfsYm3IRkFdY0d6NkOPK+aj2EgZShilfUIQDeE/Rfw+QSzz4shL4fvYJIhiVpoZWVkr/jeSX4Vyx7pyUu5hov51/qtx7RCIIPawsDs+5Sn+FLezJG0kjTpgGy0ZtdQRAtxRZUCq+0MAkQa7XlcU8mDp4JLIs7nyYDYHXyyQ7d/oHUImOme4bKvYTIqVgLSJNMq8VueLSbAhlszCYO+NPCwVVxzWK++I4beFFE5WlMPK9L2tTOcM1ctmgikBaRNMCSC6iMoioPf7WimpH+YKSmlgCyz5LQmDj9uFfauLlXYC8QXz8IsFId1R8LmCGf/s9wVHYb8u5MFcS7ItFj5V7g2CwhZXMusfvZmZ4XERq8uYw0+mToJgDgjF/DPFJ38uOuLJ9mXV5Ts6Zajq5mwCBWWs86uarRUont7YkQVFf4Pq9A3OIUDIITZerqj8M0Px4/0yEQxYKP4xHc+Oc5ywJTM51FfXbqc+QZLYQEteehVPz+myAt4XxIIAekfJsKWOWFXeuFA3HL8tTZyuNXpQpJMk46HD8TPBlIC6CaYEEF1EJREIe1QNa8GhALEf1mO3ergjx3Nlw7y9wniOXE3H1Qm3ekBd5+s/LR7AaKbSPZpdnsfXPOb3P6w02By7Ssdlw5gmPai5w9DmswpjyfmXfL1DgKGEfwbhKH5NCf5izuLLP8p9MpQvtsaYE3m42dyN4vHP8rAEEjxQ8pTCy1N2Ntqpc/zWTNe1ezPB6Pxv2ENTHIQyWefJThlHnSeDlVG/P+n8Z4HRzQVCgbDu0fmo8KtzEYSmuBUzwShMLwc383jb/L2Oj6OHFMZRG2R1ONckDynuTYZKh+plM8GUgDQNK7EtshKwdBHVQqDgRySZfQ/FiOL6bT6Pr+u5FTdDshLxDPtIudyMUpSy/SYEkyfnUZp5zkPpGwSjNAuhECXJHDxHxT2IiflQ0BAbPRyGzh4PpbtI5FkT68C6fq4kDecpfheFmYs4KojyvBhaotz7MF6p49JKtzjzP80T7orfQXK50mBQcuVQ3HiuxDQMbgJWCVJh/uSOqCNkehl1jPowB3NR1IdeR0PZKx5DlLtF+Q2CCZMzM8gDufIM4EnvqUAwYLtJDP3xDFhWZriOtjmcOaHoOYJP8pg5HD8TTAmom2BKANFFVBYBKQmsHBeHY5hrSRZ8g4CuQKEp7jj9F5KL3jAASS9jASb0Uc65Z6Iww1VpIr5IMGE1GffCa4fiZrhpBhP4MU+B9V9Msbxbx7vyEJnCDbfNqgNzMHmIDGvPuB1eI5Q/z/EjhZOPFtVxyagDynlKcwMoLXMw2XMmdcUTJz2o/4Ewc3rF0buaFfdYkXvqPPeiMPOfXBAofjNJGi4LAr4lyHc+pXlAkjxx6kgv5M+RZ7WcJ0guDZEpfLLit4s68DzbBNFjvDPljXQbUt/herlMMCUgb4IpAUQXUVkE9H7jF6Ux2R1f8Ex4M0GPMF/AvAZzAHg8ZCXXJZLGvhnF0/tgxRYGMmcW5j/213nyN8JPyhD/LGnCGxKQZOdjkFryI8OGT4XvgWBi9dXt2doxBKM8aU5HYXoHxbkMVlytW1D23IeJd4bekpvg4i8Iprhq6wYmzoMccIyGv5WddTxSx1uibnh/nC3J8ymstksEEyvXmCuhjvQ0zsmrxRR3kOS8wIdJehZQLKbj/cLkJ1FnhhvTJL/imTciHb00FmFcBtnHkBpEzEo8nKfdjFuA4Xq5dH8buxwo+CaYgSLo/FVGQEpiERRb9h1PXemNoDxQfkWT7zH3sFkM86SJd36xwgm/7iic9KXOL4aRlis+P8pTsqWksfRW4TVV5hdJF8NdP4reEw6+fpCHt8hDmVH2kjpfIZet8BrZaVkoaSbNt2aorBX+3A9CKeRnKLwxfAf56d7jYtHBOjofzYot7pPzsIya+Zp8HmmZxB+XV85FXRjeYgUa2H2GOO6v87QYIjD/CPNPBew+SXpIs1hW4R4TCbd6tqGKM8GUgLQJpgQQXUSlEZCiOEzv+ZuGkSpdaVdu2BEwwZTQBCaYEkB0EZVGgIl2KYs3ebWsdKVduWFHwARTQhOYYEoA0UUYASPQdQiYYEpoUhNMCSC6CCNgBLoOARNMCU1qgikBRBdhBIxA1yFggimhSU0wJYDoIoxAiQhgG03KbT9Wr2nl1aL6j+5TYvEjoqhY+bdTcfVgXx/cBNNXxFqkryvBsKxSMq8mcBdkMxwbz/RCYLyQzV3fU/x6OrJxC8OFu0r2lvxK55jlYB3/0Tr/Y8iJOp6CKB7jgTn+WJ2zT+D3koMUxpzHHhIMBbIUdQrLLHVcW8eVJcuxPJP6YN+KZZZ5j0MJTeUiRhACsfLtBB3Zzb/JCHr00h5VuP1c0rAo3deCTTB9RayGBANxxHp5XpZk8lxyk+R+nT8heVHhf0nY9VwV+Zfq9ZLq85QE8yF3SrBMixXaQ3XEztRUPdsPMaHBbmXMakBGJfsLKeENqW8RwhjzLckCMT8+APIOeIWx8LsFHwb5OvtfdL55vG+bc56vYY4FRc9eDvawRHnz5b0dyrN43pOidJhnSc64FM/elrzrno+i72W7Yex/id3wvAufLdRjldiD8lk+oHhH+GBp1RIqb02egzqHMcyUjA2KfADxjuk4VwEDNpROJT0bQ2Nz49h45ok6YkEg7eEJK9M6/am274x9Z6GMVQM7NnqqiHHvUJrRCq9T3NNCes4xcZMxw5p0cX8Oe2+UbyNwKRrsxJQO+5QUP5l6hIVqPujYi4TTs23Ii8kbjrluil+D/xLnsXrwNqWfrz9v

Скачать книгу