Ритейл-маркетинг: Практики и исследования. Йенс Нордфальт

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Ритейл-маркетинг: Практики и исследования - Йенс Нордфальт

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style="font-size:15px;">      Магазины, специализирующиеся на определенной категории товаров и предлагающие максимально широкий ассортимент в этой категории. – Примеч. перев.

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      Фейсинг – единица товара, выставленная в первом ряду магазинной полки лицом к покупателю. – Примеч. перев.

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