Говори, вдохновляй: Как завоевать доверие слушателей и увлечь их своими идеями. Саймон Ланкастер

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Говори, вдохновляй: Как завоевать доверие слушателей и увлечь их своими идеями - Саймон Ланкастер

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style="font-size:15px;">      Evian Gordon. Integrative Neuroscience: Bringing Together Biological, Psychological and Clinical Models of the Human Brain. Ohio: CRC Press, 2000.

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      David Eagleman. Incognito – The Secret Lives of the Brain. Chatham: Canongate, 2011. P. 5.

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      http://allaboutstevejobs.com/sayings/stevejobsanecdotes_all.php. Доступ 03.02.2015.

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      Richard Restak. The Naked Brain. N. Y.: Three Rivers Press, 2009. P. 216.

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      Sandra Blakeslee. Cells that Read Minds. См. http://www.nytimes.com/2006/01/10/science/10mirr.html?pagewanted=all&_r=0. Доступ 03.02.2015.

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      Eric Hoffer. The Passionate State of Mind: And Other Aphorisms. Titusville, NJ: Hopewell Publications, 2006.

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      David Brooks. The Social Animal. Suffolk: Short Books, 2011.

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      О власти образов в инстинктивном мозгу можно почитать еще много интересного. Первыми на ум приходят две книги: George Lakoff. Don’t Think of an Elephant: Know Your Values and Frame the Debate: The Essential Guide for Progressives. Vermont: Chelsea Green, 2004 и Eamonn Holmes. Drop the Pink Elephant: 15 Ways to Say What You Mean… and Mean What You Say. Oxford: Capstone, 2004.

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      Steven Mufson, Karen Tumulty and Anne Gearan. President Obama, Elizabeth Warren have different message on the middle class. См. http://www.washingtonpost.com/business/economy/president-obama-elizabeth-warren-share-different-message-on-the-middle-class/2015/01/07/8c0eb516-9681-11e4-8005-1924ede3e54a_story.html. Доступ 03.02.2015.

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      George Lakoff. Metaphors We Live By. Chicago: University of Chicago Press, 1981. (Лакофф Д., Джонсон М. Метафоры, которыми мы живем/Пер. с англ. А. Н. Баранова, А. В. Морозовой. М.: УРСС Едиториал, 2004.)

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      Сборник Great Speeches of the 20th Century, подготовленный The Guardian в 2008 г., содержит фрагменты речи «Ветер перемен» и комментарии бывшего министра иностранных дел Великобритании Дугласа Хёрда. См. http://www.theguardian.com/world/series/great-speeches-harold-macmillan. Доступ 03.02.2015.

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      Michael W. Morris, Oliver J. Sheldon, Daniel R. Ames and Maia J. Young. Metaphors and the market: Consequences and preconditions of agent and object metaphors in stock market commentary. Columbia Business School, 2005. См. http://www1.gsb.columbia.edu/mygsb/faculty/research/pubfiles/2205/2005%2Epdf. Доступ 03.02.2015.

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      Charlie Cooper. Mind your language: «Battling» cancer metaphors can make terminally ill patients worse//The Independent. 2014. 3 November. См. http://www.independent.co.uk/life-style/health-and-families/health-news/mind-your-language-battling-cancer-metaphors-can-make-terminally-ill-patients-worse-9836322.html. Доступ 03.02.2015.

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