a chimney-pot on the man's head," said Mr. Brown, "and make it two and three."
"That's been tried," said Robinson.
"Then put two chimney-pots," said Mr. Brown. Beyond that his imagination did not carry him.
Chimney-pots and lanterns on men's heads avail nothing. To startle men and women to any purpose, and drive them into Bishopsgate Street, you must startle them a great deal. It does not suffice to create a momentary wonder. Mr. Robinson, therefore, began with eight footmen in full livery, with powdered hair and gold tags to their shoulders. They had magenta-coloured plush knee-breeches, and magenta-coloured silk stockings. It was in May, and the weather was fine, and these eight excellently got-up London footmen were stationed at different points in the city, each with a silken bag suspended round his shoulder by a silken cord. From these bags they drew forth the advertising cards of the house, and presented them to such of the passers-by as appeared from their dress and physiognomy to be available for the purpose. The fact has now been ascertained that men and women who have money to spend will not put out their hands to accept common bills from street advertisers. In an ordinary way the money so spent is thrown away. But from these men, arrayed in gorgeous livery, a duchess would have stayed her steps to accept a card. And duchesses did stay their steps, and cards from the young firm of Brown, Jones, and Robinson were, as the firm was credibly informed, placed beneath the eyes of a very illustrious personage indeed.
The nature of the card was this. It was folded into three, and when so folded, was of the size of an ordinary playing card. On the outside, which bore a satin glaze with a magenta tint, there was a blank space as though for an address, and the compliments of the firm in the corner; when opened there was a separate note inside, in which the public were informed in very few words, that "Messrs. Brown, Jones, and Robinson were prepared to open their house on the 15th of May, intending to carry on their trade on principles of commerce perfectly new, and hitherto untried. The present rate of money in the city was five per cent., and it would be the practice of the firm to charge five and a half per cent. on every article sold by them. The very quick return which this would give them, would enable B. J. and R. to realize princely fortunes, and at the same time to place within the reach of the public goods of the very best description at prices much below any that had ever yet been quoted." This also was printed on magenta-coloured paper, and "nine times nine is eighty-one" was inserted both at the top and the bottom.
On the inside of the card, on the three folds, were printed lists of the goods offered to the public. The three headings were "cloaks and shawls," "furs and velvets," "silks and satins;" and in a small note at the bottom it was stated that the stock of hosiery, handkerchiefs, ribbons, and gloves, was sufficient to meet any demand which the metropolis could make upon the firm.
When that list was first read out in conclave to the partners, Mr. Brown begged almost with tears in his eyes, that it might be modified. "George," said he, "we shall be exposed."
"I hope we shall," said Robinson. "Exposition is all that we desire."
"Eight thousand African monkey muffs! Oh, George, you must leave out the monkey muffs."
"By no means, Mr. Brown."
"Or bring them down to a few hundreds. Two hundred African monkey muffs would really be a great many."
"Mr. Brown," said Robinson on that occasion; – and it may be doubted whether he ever again spoke to the senior partner of his firm in terms so imperious and decisive; "Mr. Brown, to you has been allotted your share in our work, and when you insisted on throwing away our ready money on those cheap Manchester prints, I never said a word. It lay in your department to do so. The composition of this card lies in mine, and I mean to exercise my own judgment." And then he went on, "Eight thousand real African monkey muffs; six thousand ditto, ditto, ditto, very superior, with long fine hair." Mr. Brown merely groaned, but he said nothing further.
"Couldn't you say that they are such as are worn by the Princess Alice?" suggested Jones.
"No, I could not," answered Robinson. "You may tell them that in the shop if you please. That will lie in your department."
In this way was the first card of the firm drawn out, and in the space of a fortnight, nineteen thousand of them were disseminated through the metropolis. When it is declared that each of those cards cost B. J. and R. threepence three farthings, some idea may be formed of the style in which they commenced their operations.
CHAPTER VI
IT IS OUR OPENING DAY
And now the day had arrived on which the firm was to try the result of their efforts. It is believed that the 15th of May in that year will not easily be forgotten in the neighbourhood of Bishopsgate Street. It was on this day that the experiment of the men in armour was first tried, and the four cavaliers, all mounted and polished as bright as brass, were stationed in the front of the house by nine o'clock. There they remained till the doors and shop windows were opened, which ceremony actually took place at twelve. It had been stated to the town on the preceding day by a man dressed as Fame, with a long horn, who had been driven about in a gilt car, that this would be done at ten. But peeping through the iron shutters at that hour, the gentlemen of the firm saw that the crowd was as yet by no means great. So a huge poster was put up outside each window: —
At eleven this was done again; but at twelve the house was really opened. At that time the car with Fame and the long horn was stationed in front of the men in armour, and there really was a considerable concourse of people.
"This won't do, Mr. Brown," a policeman had said. "The people are half across the street."
"Success! success!" shouted Mr. Robinson, from the first landing on the stairs. He was busy correcting the proofs of their second set of notices to the public.
"Shall we open, George?" whispered Mr. Brown, who was rather flurried.
"Yes; you may as well begin," said he. "It must be done sooner or later." And then he retired quietly to his work. He had allowed himself to be elated for one moment at the interference of the police, but after that he remained above, absorbed in his work; or if not so absorbed, disdaining to mix with the crowd below. For there, in the centre of the shop, leaning on the arm of Mr. William Brisket, stood Maryanne Brown.
As regards grouping, there was certainly some propriety in the arrangements made for receiving the public. When the iron shutters were wound up, the young men of the establishment stood in a row behind one of the counters, and the young women behind the other. They were very nicely got up for the occasion. The girls were all decorated with magenta-coloured ribbons, and the young men with magenta neckties. Mr. Jones had been very anxious to charge them for these articles in their wages, but Mr. Brown's good feeling had prevented this. "No, Jones, no; the master always finds the livery." There had been something in the words, master and livery, which had tickled the ears of his son-in-law, and so the matter had been allowed to pass by.
In the centre of the shop stood Mr. Brown, very nicely dressed in a new suit of black. That bald head of his, and the way he had of rubbing his hands together, were not ill-calculated to create respect. But on such occasions it was always necessary to induce him to hold his tongue. Mr. Brown never spoke effectively unless he had been first moved almost to tears. It was now his special business to smile, and he did smile. On his right hand stood his partner and son-in-law Jones, mounted quite irrespectively of expense. His waistcoat and cravat may be said to have been gorgeous, and from his silky locks there came distilled a mixed odour of musk and patchouli. About his neck also the colours of the house were displayed, and in his hand he waved a magenta handkerchief. His wife was leaning on his arm, and on such an occasion as this even Robinson had consented to her presence.
