Дизайн привычных вещей. Дональд Норман

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Дизайн привычных вещей - Дональд Норман

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      Перепечатано с разрешения Wall Street Journal, © Dow Jones & Co., Inc., 1986. Авторские права защищены.

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      W. H. Mayall (1979). Principles in design (p. 84).

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      Понятие «назначение» впервые употребил Дж. Дж. Тибсои, психолог, изучавший субъективное видение мира. Я убежден, что назначение является результатом мысленной интерпретации предмета, основанной на пережитом опыте и имеющихся знаниях. Моя точка зрения не совпадает с мнениями последователей Гибсона, но к моей книге это не имеет никакого отношения. (См.: Gibson, 1977, 1979.)

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