Північного Техасу… – Jennifer L. Harris, Marlene B. Schwartz, and Kelly D. Brownell, «Evaluating Fast Food Nutrition and Marketing to Youth», Yale Rudd Center for Food Policy and Obesity, 2010; H. Qin and V. R. Prybutok, «Determinants of Customer-Perceived Service Quality in Fast-Food Restaurants and Their Relationship to Customer Satisfaction and Behavioral Intentions», The Quality Management Journal 15 (2008): 35; H. Qin and V. R. Prybutok, «Service Quality, Customer Satisfaction, and Behavioral Intentions in Fast-Food Restaurants», International Journal of Quality and Service Sciences 1 (2009): 78. For more on this topic, see K. C. Berridge, «Brain Reward Systems for Food Incentives and Hedonics in Normal Appetite and Eating Disorders», in Appetite and Body Weight, ed. Tim C. Kirkham and Steven J. Cooper (Burlington, Vt.: Academic Press, 2007), 91–215; K. C. Berridge et al., «The Tempted Brain Eats: Pleasure and Desire Circuits in Obesity and Eating Disorders», Brain Research 1350 (2010): 43–64; J. M. Dave et al., «Relationship of Attitudes Toward Fast Food and Frequency of Fast-Food Intake in Adults», Obesity 17 (2009): 1164–70; S. A. French et al., «Fast Food Restaurant Use Among Adolescents: Associations with Nutrient Intake, Food Choices and Behavioral and Psychosocial Variables», International Journal of Obesity and Related Metabolic Disorders 25 (2001): 1823; N. Ressler, «Rewards and Punishments, Goal-Directed Behavior and Consciousness», Neuroscience and Biobehavioral Reviews 28 (2004): 27–39; T. J. Richards, «Fast Food, Addiction, and Market Power», Journal of Agricultural and Resource Economics 32 (2007): 425–47; M. M. Torregrossa, J. J. Quinn, and J. R. Taylor, «Impulsivity, Compulsivity, and Habit: The Role of Orbitofrontal Cortex Revisited», Biological Psychiatry 63 (2008): 253–55; L. R. Vartanian, C. P. Herman, and B. Wansink, «Are We Aware of the External Factors That Influence Our Food Intake?» Health Psychology 27 (2008): 533–38; T. Yamamoto and T. Shimura, «Roles of Taste in Feeding and Reward», in The Senses: A Comprehensive Reference, ed. Allan I. Basbaum et al. (New York: Academic Press, 2008), 437–58; F. G. Ashby, B. O. Turner, and J. C. Horvitz, «Cortical and Basal Ganglia Contributions to Habit Learning and Automaticity», Trends in Cognitive Sciences 14 (2010): 208–15.
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Те, що треба, щоб сформувати… – K. C. Berridge and T. E. Robinson, «Parsing Reward», Trends in Neurosciences 26 (2003): 507–13; Kelly D. Brownell and Katherine Battle Horgen, Food Fight: The Inside Story of the Food Industry, America’s Obesity Crisis, and What We Can Do About It (Chicago: Contemporary Books, 2004); Karl Weber, ed., Food, Inc.: How Industrial Food Is Making Us Sicker, Fatter, and Poorer – and What You Can Do About It (New York: Public Affairs, 2004); Ronald D. Michman and Edward M. Mazze, The Food Industry Wars: Marketing Triumphs and Blunders (Westport, Conn.: Quorum Books, 1998); M. Nestle, Food Politics: How the Food Industry Influences Nutrition and Health (Berkeley: University of California Press, 2002); D. R. Reed and A. Knaapila, «Genetics of Taste and Smell: Poisons and Pleasures», in Progress in Molecular Biology and Translational Science, ed. Claude Bouchard (New York: Academic Press); N. Ressler, «Rewards and Punishments, Goal-Directed Behavior and Consciousness», Neuroscience and Biobehavioral Reviews 28 (2004): 27–39; T. Yamamoto and T. Shimura, «Roles of Taste in Feeding and Reward», in The Senses: A Comprehensive Reference, ed. Allan I. Basbaum et al. (New York: Academic Press, 2008), 437–58.
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…якщо Гопкінс… – Про Гопкінса, Pepsodent і стоматологічне обслуговування у Сполучених Штатах Америки я дізнався від Скотта Свонка, куратора Національного музею стоматології імені доктора Семюела Д. Гарріса, доктора стоматологічних наук Джеймса Л. Ґутманна та Девіда А. Чеміна, редактора «Журналу історії стоматології». Крім того, я скористався такими джерелами: James Twitchell, Twenty Ads That Shook the World (New York: Three Rivers Press, 2000); the Dr. Samuel D. Harris National Museum of Dentistry; the Journal of the History of Dentistry; Mark E. Parry, «Crest Toothpaste: The Innovation Challenge», Social Science Research Network, October 2008; Robert Aunger, «Tooth Brushing as Routine Behavior», International Dental Journal 57 (2007): 364–76; Jean-Paul Claessen et al., «Designing Interventions to Improve Tooth Brushing», International Dental Journal 58 (2008): 307–20; Peter Miskell, «Cavity Protection or Cosmetic Perfection: Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985», Business History Review 78 (2004): 29–60; James L. Gutmann, «The Evolution of America’s Scientific Advancements in Dentistry in the Past 150 Years», The Journal of the American Dental Association 140 (2009): 8S–15S; Domenick T. Zero et al., «The Biology, Prevention, Diagnosis and Treatment of Dental Caries: Scientific Advances in the United States», The Journal of the American Dental Association 140 (2009): 25S–34S; Alyssa Picard, Making of the American Mouth: Dentists and Public Health in the Twentieth Century (New Brunswick, N.J.: Rutgers University Press, 2009); S. Fischman, «The History of Oral Hygiene Products: How Far Have We Come in 6,000 Years?» Periodontology 2000 15 (1997): 7–14; Vincent Vinikas, Soft Soap, Hard Sell: American Hygiene in the Age of Advertisement (Ames: University of Iowa Press, 1992).
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Після того як у країні зріс рівень життя… – H. A. Levenstein, Revolution at the Table: The Transformation of the American Diet (New York: Oxford University Press, 1988); Scott Swank, Paradox of Plenty: The Social History of Eating in Modern America (Berkeley: University of California Press, 2003).
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…люди їх не чистили… – Alyssa Picard, Making of the American Mouth: Dentists and Public Health in the Twentieth Century (New Brunswick, N.J.: Rutgers University Press, 2009).
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Незабаром усі – від Ширлі Темпл… – Щоб дізнатися більше про знаменитостей, які рекламували зубну пасту, див. Steve Craig, «The More They Listen, the More They Buy: Radio and the Modernizing of Rural America, 1930–1939», Agricultural History 80 (2006): 1–16.
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Станом на 1930 рік Pepsodent продавали… – Kerry Seagrave, America Brushes Up: The Use and Marketing of Toothpaste and Toothbrushes in the Twentieth Century (Jefferson, N.C.: McFarland, 2010); Alys Eve Weinbaum, et al., The Modern Girl Around the World: Consumption, Modernity, and Globalization (Durham, N.C.: Duke University Press, 2008), 28–30.
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Через десять років після першої… – Scripps-Howard, Market Records, from a Home Inventory Study of Buying Habits and Brand Preferences of Consumers in Sixteen Cities (New York: Scripps-Howard Newspapers, 1938).
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Це
