How to talk less about what you do (‘I'm a tax expert') and more about the impact you cause (‘I'll slash your tax bill’). Top Dogs love things like this.
• How to reinforce your messages by telling compelling stories focused on their agenda. They can relate to these much more than they can to traditional credentials presentations.
• Simple steps to preparing communications that impress, and achieve what you both want.
Why we chose to co-author the book
Both of us have helped thousands of people – and their businesses – become more successful through improved communication. But we've done so coming at it from very different angles …
Andy is an award-winning consultant, who's helped his customers win £billions. Author of best-sellers The Snowball Effect and The Jelly Effect, he has spent decades studying what makes communication work. His skills and passion stem from the fact his mother is blind. This has given him a lifetime's experience of seeing communication from the other person's point of view – so critical if you want to become Top Dog.
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