my connection with big global thinkers such as Richard Branson, and another suggested the exact consultant needed at a pivotal financial time in the business's journey. Then there have been people who simply connected me with a like-minded individual or connected Collective Hub with a like-minded organisation, and magic happened as a result. While it was definitely up to me, up to us, to make something of those connections, the seeds of success were sown at the point of connection.
Connection is powerful, essential and far-yielding, and this book has the tools to help you realise that, develop your network and leverage its potential. Don't be so arrogant as to think you don't need others or too afraid to play a big game with global game changers. Be genuine and consistent in your approach, intentional rather than organic and always, always reciprocate. This is your moment … but perhaps the best place to start is to actually make it someone else's as well.
Lisa Messenger
Founder and editor-in-chief of Collective Hub
Assess your network online
As you're about to learn, a small and strategic network is crucial to your success.
Throughout the book I refer to resources, checklists and worksheets you can use to help you assess and reassess your network. These resources can be downloaded from my website: janinegarner.com.au/resources.
You can also review your network by applying the online diagnostic tool I have designed specifically for use alongside this book (visit janinegarner.com.au/nexus). By unravelling what kind of network you have now and who among the 12 key people are currently missing from your network, this diagnostic will help you build a network that works best for you.
As you'll soon see, reviewing your network is not a one-off activity. You need to reassess your network at key points in your life and career to respond to new goals and different aspirations you have.
So use these resources while you're reading this book, then return to them again and again as your goals and aspirations change. This is the real secret to a successful, strategic network.
Build a network that works for you, share insights that matter to others. Connect. Collaborate. Succeed.
Introduction
Network – Connect – Collaborate – Succeed
How many times have you been told that ‘you really have to network', that networking is ‘essential for your growth and personal success'?
Do you jump up and down with joy at this idea, eager to get out there and meet new people? Or do you cringe with horror, thinking you'd much rather be spending your time doing something you actually enjoy or something that seems more productive than notching up a couple more friends on your Facebook page?
The truth is, the adage ‘It's not what you know, it's who you know' has more weight now than ever.
Today ‘busy' is a status update and everyone is your ‘friend', so it's harder to make connections that really count, beyond adding to the number of followers on your Twitter account.
Job vacancies are filled before they are advertised and previously unthought-of collaborations appear out of nowhere to create new and competitive markets and steal market share. Add to this the constant pressure of coming up with new ideas to help us remain relevant and influential in a saturated business landscape and it's no wonder most of us hide behind our computers and feel paralysed with fear.
Sure, networking still matters, but your network matters more.
So who is in your network and how much input or influence do they have on what you're doing or trying to achieve? How well do they really, truly know you? How much can they help you?
There is no doubt that building a sales lead generation list is critical for the growth of many a business endeavour, and the explosion of social media has made finding particular networks easier, but has it made your network any better?
There is much more to networking than collecting likes, friends, connections or old-school business cards. To really succeed, and break out beyond the online realm, you must become the master of your network both at work and in life generally.
The right network is about having the right people and the right relationships in your professional and personal life.
Without any network at all, opportunities are missed, new possibilities aren't spotted, your thinking stagnates, and the dreams and career aspirations you once had become unreachable. You change jobs, move location – and suddenly you have to start out all over again. You find it hard to push through tough times, to get that job or promotion, to sell that idea, to get noticed.
Over the past couple of decades I've worked in the corporate and entrepreneurial space with people across geographical regions, functions and industries, people with a wide variety of backgrounds and experience. I've had the opportunity to interview master networkers such as Emergent CEO Holly Ransom and seven-time world surf champion Layne Beachley. I've studied leaders and entrepreneurs such as Richard Branson, Oprah Winfrey and Michael Bloomberg to figure out how they achieve their goals and what makes them tick. Who are the people they surround themselves with and how much do these choices influence their success?
Every one of the people I have worked with, spoken to or studied attests to the fact that true success lies in surrounding yourself with a small yet strong, trusted and tight network – a network that works with you and for you.
I spent the first 10 years of my corporate career in the UK. After leaving the relative safety of my protected Yorkshire childhood and graduating from Aston University, Birmingham, I moved to London to take up my first job, my new life packed in a bag and only my university friends for support. I learned very early on of the importance of a network both in life and at work. I experienced the impact of major company shake-ups, new CEOs forming new leadership teams that swiftly took over from former colleagues. Strategic direction, company values and day-to-day culture changed at what seemed like a whim. Nothing and no-one felt safe.
At the age of 29 I moved to Australia, once more with dreams of a new life packed in a bag, forced to build up another network of trusted colleagues, clients and friends. As I moved up the corporate ranks, I witnessed first-hand how seniority attracts more influence and means greater impact, how an elevated job title and a bigger budget can magically open doors and make things happen. Yet as connected as I was from a business point of view, without a true, authentic network to turn to I felt increasingly isolated.
In 2011, I struck out on my own, launching the LBDGroup, a niche community of like-minded, results-oriented businesswomen, female corporate leaders and entrepreneurs who connect, contribute and collaborate to drive commercial success for each other. Over the years, this network has come to represent so much more than generating business leads for ourselves and one another. The cross-functional, cross-industry nature of this collective stretches people's thinking, propels goals and plans, and creates more new opportunities at both a personal and professional level than would ever have been possible had we all gone it alone.
As the LBDGroup has grown in size, mini networks have evolved as individuals have created strategically appropriate networks for themselves within the broader network. I have built my own network of Promoters, Teachers, Pit Crew and Butt-kickers. They are the people who see more in me than I
