EDMED, walk EDMED, and talk EDMED. Your team will come to embrace EDMED, especially when they see their own results improve.
In the upcoming chapters “MAP It!” and “RAM It!,” I will present specific accountability components in which each team member must answer daily for executing his or her key measures, to strengthen focus and positive peer pressure to perform as well as your culture. For now, you may wish to consider that a more ferocious focus on the MAX acts is the next step your organization needs to attain an entirely new performance level.
• Once you determine your TUFs, create MAX acts for each position.
• Think MAX acts, not just outcomes. Do a great job of managing the right daily activities, and you won't have to worry about the right TUF outcomes!
• Create both a “make each day your masterpiece,” and an EDMED mind-set within your culture.
• As you make each day a masterpiece, watch your daily focus, engagement, and results soar, as outcomes are attained faster and more efficiently than ever before.
• As you work to refine your personal philosophy to make each day a masterpiece, it is time to give serious thought to what exactly the most essential goals for your organization are. This ensures that you are resolutely clear about what you are moving toward. In other words, it's time to get TUF, which is exactly what the next chapter will teach you to do.
We have been told our entire lives that “life is short,” to “put first things first,” and to “make the most of your time.” We have also discovered the hard way that those admonitions are far easier said than done. Despite our good intentions and strong will, too many days, weeks, and even years have seemingly gone wasted. The simple and structured execution steps (MAX) for making each day a masterpiece simply convert our good intentions into a workable process, enabling us to make a daily masterpiece a reality. See? It's not rocket science!
CHAPTER 3
GET TUF!
Over the years I have become completely convinced that most people do not fall short of their potential because they are lazy or are not driven, but rather because they are unfocused. They spend much of the day a mile wide and an inch deep, chasing too many goals at once, majoring in minor activities, mistaking motion for progress, speed for direction, and activity for accomplishment. As a result stress levels rise, workloads increase, and objectives are missed. To exacerbate the confusion, goal-setting gurus teach that you should set dozens of goals in all areas of your life simultaneously. Similarly, consultants advise you to focus harder on your wildly important goals, when in one's mind, most business or life goals are wildly important. Like the hungry dog who after chasing five rabbits at once ends up tired and unfulfilled, well-intentioned but unfocused people do the same – in many cases throughout their entire lifetime.
In my master the art of execution (MAX) workshop, the first step of execution I teach in the MAX process is to focus fanatically on the ultimate few (TUF). When I speak of “getting TUF,” I am referring to focusing like a laser on the one, two, or three ultimate few goals maximum that will drive the rest of your organization to its highest potential. These are not necessarily the easiest, least costly, most fun, or most popular goals; they are those most important. From the 10 or 20 good or great “would be nice to accomplish” objectives, TUFs are the half a handful of best goals that matter most.
We grasp this principle of focus in other areas of our life. We normally attempt to learn one foreign language, pursue one profession, or master one martial art at a time. In fact, if you are chasing five or 10 priorities, are they really priorities at all? Think about it. If everything is important, then nothing is really all that important. No doubt there is an immense amount one can achieve during a year, a decade, and especially over a lifetime; it is not achieved by chasing every good or great opportunity at once, though! In having excess priorities, little will be done with any degree of excellence, and even less will be followed through with consistently.
Here are six thoughts to support the first MAX discipline of focusing fanatically on the ultimate few: Get TUF!
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