boost your bottom line and benefit everyone, male and female.
A wo-manifesto
Sure, it's bold and audacious to suggest that there's a new female-focused way forward. But, as you'll soon see, this book is full of bold and audacious perspectives.
I know what works and doesn't work when it comes to women. Not just because I'm a woman, but because I've worked in the communications business for over 25 years and have seen it with my own eyes. From business culture to research, product development to communication, I understand how great the opportunity is to better cater to unmet female needs, wants and wallets.
In 2004, I opened Australia's first advertising agency to specialise in marketing to women. Through Venus Comms I've developed proven methodologies that create a whole new perspective on the lucrative and dominating market force that is women, all of which I will share with you in this book. As a mentor and coach, I've worked with businesses large and small, leading executives and CEOs (both male and female) in most industries from retail to sport, fashion to finance.
We can all collectively benefit from adjusting the current para-digms of business based on historical ways of building successful empires. The data, tried and tested strategies, stories, examples and case studies that follow will demonstrate why the time is now and how you too can use this power. This is a shared opportunity for all who believe in the power of transformation to meet your market needs.
Decades ago, no-one imagined a future dominated by smartphones, online commerce and artificial intelligence, despite the early signs. We are now living in a new world and a new economy.
It's time to get businesses and marketing right when it comes to women, and their many unmet needs.
It's time to get down to business.
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