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Digital Disciplines
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Titles in the Wiley CIO series include:
The Agile Architecture Revolution: How Cloud Computing, REST-Based SOA, and Mobile Computing Are Changing Enterprise IT by Jason Bloomberg
Architecting the Cloud: Design Decisions for Cloud Computing Service Models (SaaS, PaaS, and IaaS) by Michael Kavis
Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses by Michael Minelli, Michele Chambers, and Ambiga Dhiraj
The Chief Information Officer's Body of Knowledge: People, Process, and Technology by Dean Lane
Cloud Computing and Electronic Discovery by James P. Martin and Harry Cendrowski
Confessions of a Successful CIO: How the Best CIOs Tackle Their Toughest Business Challenges by Dan Roberts and Brian Watson
CIO Best Practices: Enabling Strategic Value with Information Technology (Second Edition) by Joe Stenzel, Randy Betancourt, Gary Cokins, Alyssa Farrell, Bill Flemming, Michael H. Hugos, Jonathan Hujsak, and Karl Schubert
The CIO Playbook: Strategies and Best Practices for IT Leaders to Deliver Value by Nicholas R. Colisto
Decoding the IT Value Problem: An Executive Guide for Achieving Optimal ROI on Critical IT Investments by Gregory J. Fell
Enterprise Performance Management Done Right: An Operating System for Your Organization by Ron Dimon
Information Governance: Concepts, Strategies and Best Practices by Robert F. Smallwood
IT Leadership Manual: Roadmap to Becoming a Trusted Business Partner by Alan R. Guibord
Leading the Epic Revolution: How CIOs Drive Innovation and Create Value Across the Enterprise by Hunter Muller
Managing Electronic Records: Methods, Best Practices, and Technologies by Robert F. Smallwood
On Top of the Cloud: How CIOs Leverage New Technologies to Drive Change and Build Value Across the Enterprise by Hunter Muller
Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World (Second Edition) by Gregory S. Smith
Strategic IT: Best Practices for Managers and Executives by Arthur M. Langer and Lyle Yorks
Trust and Partnership: Strategic IT Management for Turbulent Times by Robert Benson, Piet Ribbers, and Ronald Billstein
Transforming IT Culture: How to Use Social Intelligence, Human Factors, and Collaboration to Create an IT Department That Outperforms by Frank Wander
Unleashing the Power of IT: Bringing People, Business, and Technology Together, Second Edition by Dan Roberts
The U.S. Technology Skills Gap: What Every Technology Executive Must Know to Save America's Future by Gary J. Beach
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DIGITAL DISCIPLINES
ATTAINING MARKET LEADERSHIP VIA THE CLOUD, BIG DATA, SOCIAL, MOBILE, AND THE INTERNET OF THINGS
Joe Weinman
Copyright © 2015 by Joe Weinman. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data
Weinman, Joe, 1958-
Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman.
pages cm. – (Wiley CIO series)
Includes index.
ISBN 978-1-118-99539-6 (hardback) –ISBN 978-1-119-03988-4 (ePDF) – ISBN 978-1-119-03987-7 (ePub) 1. Internet marketing. 2. Leadership. 3. Customer services. I. Title.
HF5415.1265W4525 2015
658.8′72–dc23
2015018222
COVER DESIGN: WILEY
COVER IMAGE: ©ISTOCK.COM/PETAR CHERNAEV