The Sales Boss. Whistman Jonathan
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In hundreds of studies, EQ is tied directly to earnings, even outside of sales and sales management. According to Travis Bradberry and Jean Greaves, authors of Emotional Intelligence 2.0, the link between emotional intelligence and earnings is so direct that every point increase in emotional intelligence adds $1,300 to an annual salary. These findings hold true for people in all industries, at all levels, in every region of the world. There is no job in which performance and pay aren’t tied closely to emotional intelligence. This quality is highly important in sales management. Sales and sales management are by nature emotional and stressful jobs. When the pressure is on to close a sale and you lose a prospect you were counting on to make your numbers, you need someone with EQ in control.
3. They don’t need the credit, they don’t feed their egos
Great sales managers get satisfaction from celebrating others’ successes. In many cases, they are just a bit uncomfortable if they are in the spotlight of praise. When they are praised, you usually see great sales managers deflecting the praise to people on the team or some other support area of the company. Sales Bosses will go even further making certain that none of their speech or actions come from a place of insecurity or need to feed their egos. They actively look for ways in which they can elevate the profile of other members of the team, even when this means that they may miss out on some credit for the results achieved. When a member of the sales team closes a sale, the Sales Boss doesn’t feel the need to remind the salesperson of the coaching, correction, and advice that was necessary to make sure the deal closed. They simply praise the result.
4. They have balanced analytical minds
What do I mean by this? They aren’t afraid of spreadsheets and data, but they also don’t live and die by them. They realize the importance of gut feel and can act on it, but don’t take umbrage when the data tells them they should make a course correction. They also are intellectually curious and use data to inform their opinions and theories. The key here is that there are no extremes. They understand the financial and other numerical factors that drive results and have the ability to translate this data into leading indicators that predict future performance or inform the actions that are necessary to drive results. At the same time, they have the ability to shut off the data processing side of their minds and settle into a persona that values the human side of the equation. This balance contributes to outstanding results.
5. They inspire loyalty and can hold the attention of a room
Great sales managers have an impact on a group of people. They can inspire loyalty from others, are naturally respected, and are viewed as leaders. Sometimes people will do what is asked simply because of the loyalty they feel for their manager. The sales manager must be well-spoken and seem comfortable in front of a roomful of people. This quality really divides the Sales Boss from the rest of the crowd! Sales managers host sales meetings, trainings, and phone calls, and in many cases participate in sales calls with your largest customers. They need to be able to hold a room better than most people can. Sales Bosses speak and present from the heart and from a place of authenticity, and these qualities will inspire loyalty.
6. They are comfortable sitting in judgment
Some people have a hard time sitting in judgment of others. A Sales Boss must excel at it. Daily, Sales Bosses make judgments about the performance, mindsets, and abilities of the people on their teams, and they won’t always have a lot of data to back up their opinions. Sales Bosses can be humble and servant leaders to their groups, but they will also need to be able to set standards and then sit in judgment as to whether those standards are being met or not. They must be comfortable expressing directly to the salesperson or another employee what standard is not being met and what changes are required. Someone who is not comfortable doing this will ultimately fail in managing a sales team. Notice that I say they must be comfortable. I didn’t say they should love sitting in judgment or seek out the role! Remember, they don’t feed their egos. They simply do not let a standard go unmet without judgment and the appropriate coaching, mentoring, or action being taken in response. If your habit is to revert to email for uncomfortable conversations, then you aren’t fit to be a Sales Boss.
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