Brand Admiration. Weiss Allen M.

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      1

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      2

      James B. Stewart, “How, and Why, Apple Overtook Microsoft,” New York Times, January 2

1

Sarah Buhr, “48 Million in iPhone Sales Leads Apple’s Q4 2015 Earnings,” TechCrunch, October 27, 2015, www.techcrunch.com/2015/10/27/48-million-in-iphone-sales-leads-apples-q4-2015-earnings.

2

James B. Stewart, “How, and Why, Apple Overtook Microsoft,” New York Times, January 29, 2015, www.nytimes.com/2015/01/30/business/how-and-why-apple-overtook-microsoft.html?_r=0.

3

American Marketing Association dictionary, accessed April 9, 2016, www.ama.org/resources/Pages/Dictionary.aspx?dLetter=B.

4

“Apple Reports Record Fourth Quarter Results,” Apple Press Info, accessed April 9, 2016, www.apple.com/pr/library/2015/10/27Apple-Reports-Record-Fourth-Quarter-Results.html.

5

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6

Nader T. Tavassoli, Alina Sorescu, and Rajesh Chandy, “Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less,” Journal of Marketing Research 51, no. 6 (2014): 676–690.

7

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8

Michelle Greenwald, “11 of the Best Strategic Brand Partnerships in 2014,” Forbes, December 11, 2014, www.forbes.com/sites/michellegreenwald/2014/12/11/11-of-the-bestsmartestmost-interesting-strategic-brand-partnerships-of-2014/#5c8d73041d52.

9

Sundar G. Bharadwaj, Kapil R. Tuli, and Andre Bonfrer, “The Impact of Brand Quality on Shareholder Wealth,” Journal of Marketing 75, no. 5 (2011): 88–104; Christian Schulze, Bernd Skiera, and Thorsten Wiesel, “Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Evaluation,” Journal of Marketing 76, no. 2 (2004): 7–32.

10

Chan W. Kim and Renée Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Boston: HBS Publishing, 2005).

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C. Whan Park, Bernard J. Jaworski, and Deborah J. MacInnis, “Strategic Brand Concept-Image Management,” Journal of Marketing 50, no. 4 (1986): 135–145.

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Morris B. Holbrook and Elizabeth C. Hirschman, “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun,” Journal of Consumer Research 9, no. 2 (1982): 132–140.

13

Viktor Frankl, Man’s Search for Meaning (Boston: Beacon Press, 1959).

14

Marc Benioff and Carlye Adler, Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry (San Francisco: Jossey-Bass, 2009).

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