Everyone creates the culture. Leaders define what your culture stands for, and your people define whether or not they stand for your culture. Education expert Todd Whitaker says that the unwritten rules in an organization are more important than the written ones. The rules you set with your example are what your organization is really all about, so make sure you live and breathe the values written on the walls. Don't tell the world your mission statement. Show the world you are on a mission. Then energize and empower your people to be culture drivers and culture builders. Positive leaders know they can't do it alone. Culture starts with the leader living it and inspiring and empowering others to live it as well.
As a leader, the energy you put into your team and culture determines the quality of it. Research from the HeartMath Institute (www.heartmath.org) shows that when you have a feeling in your heart, it goes to every cell in the body, then outward – and people up to 10 feet away can sense the feelings transmitted by your heart.7 This means that each day you are broadcasting to your team how you feel. You are broadcasting either negative energy or positive energy, apathy or passion, indifference or purpose. Research from Harvard University also supports the idea that the emotions you feel are contagious and affect the people around you.8 Your team is just as likely to catch your bad mood as the flu and, on the flip side, they will catch your good mood as well. As a leader your attitude, energy, and leadership is contagious, and it has a big impact on your culture. Great cultures and teams are built with positive, contagious energy, so it's essential that you share those types of feelings. When you walk into the office or the meeting, or onto the field, you have a decision to make: Are you going to be a germ to your team or a big dose of vitamin C? Please know that you don't have to be an extrovert to be positively contagious. Sharing positive energy doesn't mean you have to be a rah-rah leader and bounce off the walls. It means that from the heart you simply broadcast the love, passion, positivity, and purpose that you have for your team, organization, and mission. It comes more from your essence than it does your words. When Winston Churchill was leading Great Britain during WWII in its fight for survival against Hitler, people commented that Churchill looked 20 years younger than he did before the war. During Great Britain's darkest hour, Churchill was energized by the seemingly impossible task before him and his country, and he inspired his nation with passion and contagious energy. His famous words and speeches were a manifestation of his inner strength and conviction.
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