LLCAuthor, Raised Healthy, Wealthy & Wise“If you are looking for a primer on how the next generation of major donors will affect your organization, read Goldseker and Moody's Generation Impact. This is the source for understanding how wealthy millennials are reshaping philanthropy.”
“Generation Impact is a masterful compendium of stories, interviews, and survey data that informs us all about the who, the how, and the why of next generation philanthropy. It is an important reference for multigenerational families and their advisors as they address the “now generation” of donors and their unique “tool boxes” of strategies. I particularly found the real life stories in their own words helpful to understand the alignment of the personal, professional, and philanthropic lives of Gen X‐ers and Millennials. Sharna and Michael have written a well‐documented and seminal book characterized by enthusiasm for the future of family philanthropy as seen through the lens of the next generations. At the same time, they honor the legacy of multigenerational family philanthropy.”
“Even though the book looks at next‐generation donors in the USA, most of the trends described in this overdue book can also be found in Europe and around the globe. There will always be cultural differences in giving but overall the book reflects the international perspective, the global connectedness that influences the actions of this next generation. The stories of this book will be a reference of identity for many.”
“Generation Impact shows how next gen donors tick, why and how they want to give, and keep giving. The next generation of major donors will change the world like no other philanthropists in history. That is a global movement. From New York to São Paolo, I can attest that Goldseker and Moody's snapshot of next gen donors is on point.”
SHARNA GOLDSEKER
MICHAEL MOODY
Copyright © 2017 by Sharna Goldseker and Michael Moody. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per‐copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750‐8400, fax (978) 646‐8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748‐6011, fax (201) 748‐6008, or online at www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.
For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762‐2974, outside the United States at (317) 572‐3993 or fax (317) 572‐4002.
Wiley publishes in a variety of print and electronic formats and by print‐on‐demand. Some material included with standard print versions of this book may not be included in e‐books or in print‐on‐demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.
Library of Congress Cataloging‐in‐Publication Data is Available:
9781119422815(Hardcover)
9781119422846(ePDF)
9781119422853(epub)
Cover Design: Kathy Davis/Wiley
Cover Image: ©Dimitri Otis/Getty Images
ACKNOWLEDGMENTS
First and foremost, thank you to the hundreds of next gen donors – the majority of whom are presented anonymously – who are at the heart of this book. A project like this goes nowhere without your willingness to open up to us, to reflect candidly on your hopes and fears, your dreams and difficulties. Thank you for trusting us. We hope we did you justice.
Special thanks to the 13 individuals who agreed to step out from behind the curtain and be featured in the book. Not only did you give so much of your time during the various stages of the writing and editing process, but you did so in a collaborative spirit. We hope this endeavor shines a spotlight on the issues you care about and encourages others to deploy the innovative strategies you have courageously offered. Thank you for being leaders of the next – and the now – generation.
Whether responding to the survey or sitting down for a long interview, the next gen donors profiled here took their integral role in this book seriously, like they are taking their outsized philanthropic responsibility and opportunity seriously. Candidly, many people asked us during our work on this project if these rising donors were really as earnest as we claimed. We think the evidence for this is clear as you read through the book. You will see their authentic generosity, sincerity, and even vulnerability in these pages, in what they say about themselves and their giving, and in their willingness to share with others. Both their hearts and minds are committed to helping solve problems that trouble us all.
An ambitious effort like this, taking significant time and energy over several years, requires resources, patience, and continual support from our core partners.
Sharna is grateful to Charles Bronfman, the late Andrea Bronfman, Jeffrey Solomon, and John Hoover from the Andrea and Charles Bronfman Philanthropies (which sunset in 2015) for their belief in her and their initial investment in 21/64, which inspired her work on this book. She also thanks the current board of 21/64, Inc., including John Hoover, Dorian Goldman, Marvin Israelow, Jennifer Grubman Rothenberg, and Gail Norry for their encouragement and support of her leadership, the team, and the organization's mission.
Michael thanks the supporters of his work as the Frey Foundation Chair for Family Philanthropy at the Dorothy A. Johnson Center for Philanthropy, especially
