collaborate with customers and partner with other businesses, connecting ideas and utilizing their capabilities. They look beyond the sale to enable customers to achieve more; they care about their impact on people and the world. Ultimately they want to create a better world.
4. Think.. Change your future
Out-thinking the competition with audacious ideas that can change the world.. possibilities limited only by imagination, guided by an inspiring purpose, daring and ingenious, forged in your own ideas factory.
5. Explore.. Change your market
Making sense of the kaleidoscope to shape markets in your own vision.. tectonic shifts in power, from masses to niches, average to individual, looking east and south, millenials and entrepreneurs, to find the best opportunities.
6. Disrupt.. Change your strategy
Finding your own space, with a strategy that shapes markets in your own vision.. choosing your future, reframing your context and audience, rewriting the rules, then having the agility to pivot from mediocrity to magic.
7. Inspire.. Change your brand
Building brands about people not products, about making life better.. more than a name or logo, brands are built through platforms and propositions that are relevant and engaging, bringing people together with shared aspirations.
8. Design.. Change your business
Innovating the whole business, from business model to customer experience.. design thinking to look beyond products, open and collaborative, simple and frugal, to make the best ideas happen profitably.
9. Resonate.. Change your story
Turning into the customer's world with real-time and relevant content.. engaging them in more relevant, topical and meaningful ways, at the right time and place, collaboratively creating content that is built around contagious stories.
10. Enable.. Change your experience
Delivering customer experiences that enable customers to achieve more.. going beyond the sale to support and enable, educate and entertain people, through digital and physical experiences, big data and mobile technologies.
11. Mobilize.. Change your relationship
Growing further and faster through networks and collaboration.. connecting people with people, trusting and loyal to each, sharing and co-creating ideas that matter to them through social communities, and even spark a movement.
12. Impact.. Change your results
Delivering and sustaining a positive impact, human and financial.. value creation is about more than sales, it is about sustained profitable growth underpinned by a circular economy, social and environmental, and leaves a legacy to the world.
13. Amplify.. Change your potential
Leaders amplify the potential of their people and organizations.. which starts with you, changing your brain to think differently, to win as a speedboat or a supertanker, to redefine your potential, by being bold, brave and brilliant.
WHO ARE THE GAMECHANGERS?
From Alibaba to Zidisha, Ashmei to Zilok, Azuri and Zipcars, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world. Over 12 months I asked around 500 business leaders from across each continent to nominate the companies who they see as shaking up their markets. From this I identified 10 companies, large and small, in every sector and learnt how they are developing their businesses, innovating and competing, growing and winning.
14. Futurestore.. changing the game of retail
From branded boutiques to online marketplaces, digital walls and mobile marketing, retail connects physical and digital experiences.
• Amazon
• Fab
• Positive Luxury
• Aussie Farmers Direct
• Ekocycle
• Etsy
• Rackuten Ichiba
• Inditex
• Trader Joe's
• Le Pain Quotidien
15. Futurebank.. changing the game of finance
Financial services need to go beyond transactions and management, to help people to achieve more with their money.
• Moven
• Umpqua
• Zidisha
• Square
• La Caixa
• Commonwealth Bank
• Fidor
• Itau Unibanco
• First National Bank
• M-Pesa
16. Futurehealth.. changing the game of healthcare
Healthcare is increasingly personal, predictive and positive. It harnesses technology to enable more individual and intelligent wellbeing.
• 23andMe
• Epocrates
• Narayana Hrudayalaya
• Aravind Eyecare
• Genentech
• Organova
• Intuitive Surgical
• PatientsLikeMe
• Scanadu
• Second Sight
17. Futuregadget.. changing the game of consumer products
Products will embrace smart design and service to provide more connected experiences that are intelligent and personal.
• Renova
• Method
• Nike
• Apple
• Godrej
• Lego
• Natura Cosmetics
• Oculus Rift
• Pebble
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