1
See, for example, Mandelbrot (2004) and Gabaix et al. (2003).
2
To be clear, the total value of a firm, what financial analysts refer to as a company's enterprise value, includes the value of both the company's stock and its debt, and Apple, like most large firms, does issue debt. In fact, in 2013 Apple issued what was, at the time, the largest corporate debt issue in history. The value of a company's deb
1
See, for example, Mandelbrot (2004) and Gabaix et al. (2003).
2
To be clear, the total value of a firm, what financial analysts refer to as a company's enterprise value, includes the value of both the company's stock and its debt, and Apple, like most large firms, does issue debt. In fact, in 2013 Apple issued what was, at the time, the largest corporate debt issue in history. The value of a company's debt is generally fixed and largely predictable, except perhaps when it enters a credit crisis. The interesting part of determining the value of a company is, in most cases, almost entirely concerned with determining the value of its stock. This is what we focus on here, though more advanced models do treat the enterprise value as the fundamental underlier.
3
Ole Bjerg, a philosopher working in the framework of Slavoj Žižek, sees the corporation as “the real” and the stock price as its “symbol,” and this seems right. What interests Bjerg is the way fantasy and ideology fill the gap between reality and symbol, as discussed in his book
4
Throughout the book, whenever we specify the return or volatility of a security without specifying a time period, you can assume these values are being expressed per year. In our current example, when we said “with.. expected return
5
A more complete version of the following presentation is contained in E. Derman, “The Perception of Time, Risk and Return during Periods of Speculation,”
6
In this section and in what follows, we have been assuming that all that matters for valuing a security is its volatility
7
We're assuming that