People interested in self-defense
● Women for rape prevention
● People who love competition and competing
● People trying to be active and social with a group of other like-minded individuals
● Parents who want to put their children in kids' classes because:
● They want them to be able to defend themselves from bullies
● They want their kids to develop discipline and self-control
● They hope their kids will be active and healthy (to get them off of video games)
● They want them to develop self-confidence
● They want them to interact with other kids and develop social skills
● People who are looking for work/life balance
● People who need to vent and need some stress release
● Professional speaker (keynote/workshop):
● What do you speak about?
● What is your niche?
● Are you a motivational speaker?
● Do you speak about leadership and management?
● Do you specialize in digital marketing?
● Do you get bookings from speakers bureaus (or would you like to)?
● What industry are you in?
● Automotive sales
● Real estate
● Education
● Hospitality
● Entertainment
● Medical
After you have identified who your audience is, you now need to know where your audience is – whether you want to break it down by:
● Demographics
● Geo-targeting
● Niche
● Industry
● Associations or organizations
● Gender
● Interests
It doesn't really matter. Once you identify who they are, it will then be relatively easy to find out where they are. The question now becomes, do you want to go after them, or have them come to you? You might be confused by this question and tell yourself that this doesn't make much sense, or that it just doesn't seem possible. How can “they,” my potential audience, come to me? That is exactly what this book is going to teach you. I call it reactive selling. Let them come to you. Why exert more energy for minimal return when you can exert minimal energy upfront, for a stronger (more gross) and easier close later.
Cold-calling someone is a much harder close or a much harder sale compared to someone (an individual, company, association, bureau, etc.) coming to you for your product or service. If you are being approached, it says the person is (1) interested, (2) a serious buyer, and (3) looking to purchase relatively soon. Picture yourself going fishing. You've got your fishing gear on, fishing pole in hand, and bait all ready to go. (If you are not the fishing type, humor me. Trust me, there is a point here.) Imagine two ponds in front of you. You can choose to fish in either one. The first pond is empty, but you have the opportunity to draw the fish to you with your selected bait. The second pond is already full of fish. All you need to do is throw your fishing line into the water and boom…you've got your fish. What pond are you choosing? I would bet it is the one full of abundance, possibility, and opportunity. You have access to such a pond, right at your fingertips, literally. This pond is called the Internet.
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