The Rise of the Platform Marketer. Lee John
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David Williams,
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GfK, “MultiMedia Mentor” as cited by Interactive Advertising Bureau, “45 Million Reasons and Counting to Check Out the New Fronts” conducted in partnership with GfK, April 29, 2013; and Experian, “Experian Marketing Services Reveals 27 Percent of Time Spent Online Is on Social Networking,” press release, April 16, 2013.
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Ken Yeung, “Two Years Later, Google+ Is Growing, with 540m Active Users Worldwide, 1.5b Photos Uploaded Each Week,”
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Leslie Meredith, “What Pinterest Reveals about Women,”
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Tom Standage, “In 2013 the Internet Will Become a Mostly Mobile Medium. Who Will Be the Winners and Losers?”
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Sara Radicati and Justin Levenstein, “Email Market, 2013–2017,” The Radicati Group, Inc., November 2013.
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Statistic Brain, “Social Networking Statistics,” January 1, 2014.
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“US Total Media Ad Spend Inches Up, Pushed by Digital Read More,”
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Kate Maddox, “Real-time Bidding Pushes Display Advertising to Double-digit Growth,”
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Alistair Barr and Jennifer Saba, “Analysis: Sleeping Ad Giant Amazon Finally Stirs,” Reuters.com, April 24, 2013.