The Rise of the Platform Marketer. Lee John

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1

David Williams, Connected CRM: Building a Data-Driven, Customer-Centric Business Strategy (Hoboken, NJ: John Wiley & Sons, March 2014).

2

www.nbcnews.com/id/53255563/ns/technology_and_science-science/t/digital-natives-most-least-wired-countries-revealed/#.VQimiGR4pEE.

3

GfK, “MultiMedia Mentor” as cited by Interactive Advertising Bureau, “45 Million Reasons and Counting to Check Out the New Fronts” conducted in partnership with GfK, April 29, 2013; and Experian, “Experian Marketing Services Reveals 27 Percent of Time Spent Online Is on Social Networking,” press release, April 16, 2013.

4

Ken Yeung, “Two Years Later, Google+ Is Growing, with 540m Active Users Worldwide, 1.5b Photos Uploaded Each Week,” The Next Web, Inc. (blog), October 29, 2013.

5

Leslie Meredith, “What Pinterest Reveals about Women,” The Christian Science Monitor (blog), February 22, 2013.

6

Tom Standage, “In 2013 the Internet Will Become a Mostly Mobile Medium. Who Will Be the Winners and Losers?” The Economist, January 18, 2013.

7

Sara Radicati and Justin Levenstein, “Email Market, 2013–2017,” The Radicati Group, Inc., November 2013.

8

Statistic Brain, “Social Networking Statistics,” January 1, 2014.

9

“US Total Media Ad Spend Inches Up, Pushed by Digital Read More,” eMarketer Daily, August 22, 2013.

10

Kate Maddox, “Real-time Bidding Pushes Display Advertising to Double-digit Growth,” AdAge BtoB, November 18, 2013.

11

www.lumapartners.com/resource-center/.

12

Alistair Barr and Jennifer Saba, “Analysis: Sleeping Ad Giant Amazon Finally Stirs,” Reuters.com, April 24, 2013.

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