You may struggle to motivate a generation that wears headphones at work and longs to bond with you at happy hour over a local IPA. You may be a Millennial yourself who doesn’t understand your own generation. Whomever you are, we’re glad you’re here, because this whole “Millennial thing” isn’t made up, and we understand your interest to learn more.
It’s no secret that Millennials are winning the generational media popularity contest. In 2015 alone, approximately 44,000 articles featuring Millennials graced the digital newsstands, partly because they’re a massive generation, set to comprise 75 percent of the global workforce by 2025. This coverage, bordering on excessive, has given Millennials a pretty notorious PR problem, often slandered as lazy, narcissistic, entitled brats.
Once upon a recent decade marked by neon fashion and big hair, another young generation entered the work arena. They appeared apathetic, wore flannel, rocked out to Nirvana and Run DMC, and entered work determined to succeed and enforce balance. Bosses and colleagues welcomed them with (somewhat) open arms and chuckled with a profound sense of knowing: “Someday we’ll figure out these kids, but until then they’ll have to figure it out themselves.” Now these flannel-wearing kids are Gen X managers and leaders running organizations. The companies who welcomed them reaped the rewards. Others who hoped their few hires would magically turn into Baby Boomers are reeling. They missed out. Companies may face a similar fate if they look to the Millennial generation and wonder, “Do I have to pay attention to you? Do I have to change things just to meet your needs? Maybe we’ll wait for the next generation and skip these needy Millennials.” While we understand your thought process, fair reader, we know your plight if you gloss over the youngest generation making waves in the workplace.
This chapter will prove that the Millennial struggle is real – first, we’ll forecast the current and future generational demographic shifts and then introduce who the Millennial generation is and is not. You’ll discover the importance of not just knowing who Millennials are but why they are the way that they are. Next, we’ll pepper your palette with what happens when the next generation clashes with other generations at work before finishing the chapter with giving you a solid glimpse into the future.
Pinpointing Millennials on the Generational Timeline
Understanding the generations begins with acknowledging that the time you’re born into influences who you become. Table 1-1 gives a breakdown by generation.
TABLE 1-1 Generational Breakdown
While it’s easy to look at this breakdown and think, “You’re just putting people into boxes!” the truth is more complex. For decades, generational theorists have found that the end of one generation and the beginning of another stems from the experiences they have in their formative years. To get a glimpse into some of those major moments, take a nostalgic walk through the timeline of generations past in Figure 1-1.
BridgeWorks. Minneapolis, MN. (October, 2016)
FIGURE 1-1: Generational timeline.
These years are not static; they’re fluid. Here’s a brief FAQ:
❯❯ These numbers are different than others I’ve seen – why is that?
Generational-year breakdowns are not fixed. They’re fluid because generational theory is a sociological science and therefore doesn’t follow hard rules. These years are determined by the researched truth that the events and conditions that you experience growing up shape who you are. For more about the distinction between sociology and psychology, see Chapter 2.
❯❯ What happened to Gen Y?
If you are excited to read the passage on Gen Y and how different they are from Millennials, or if you’re a Millennial who is proud to be Gen Y and not a Millennial, we are sorry to disappoint you. “Gen Y” and “Millennial” are synonymous. When researchers were first puzzling out the youngest generation at work, they named them simply as the successor to Gen X and made fun with the play on words “generation why.” Super clever. However, as more research was done, “Millennial” stuck. You can use either moniker you want. Just know that they’re the same, and in this book, we mostly use the term “Millennial.” (Gen Y is more popular outside of the United States.)
❯❯ What are their population sizes?
At their peaks:
● Traditionalists – 75 million
● Baby Boomers – 80 million
● Generation Xers – 60 million
● Millennials – 82 million
Note: Peak population indicates the highest population point of a generation. Information is taken from U.S. Census Data.
❯❯ So how technologically savvy are Millennials really?
Here’s the truth – all Millennials are not technological geniuses. The oldest Millennials didn’t use cellphones until they got out of college, and the youngest of the generation used a cellphone for the first time in middle school. That being said, they’ve always known a world where they’re expected to have a technological know-how beyond the generations that came before them. With each young generation comes another wave of the most technologically adept.
❯❯ How much of the workforce do they comprise?
It’s too hard to really pin this statistic down because it’s ever-changing, but just as generations before, the younger generation will continue to comprise more of the workforce than older generations. Many have estimated that Millennials will comprise 50 percent of the American workforce by 2020. In 2015, Pew Research Center updated the numbers as shown in Figure 1-2.
Note: Pew Research Center’s birth years are ever-so-slightly different from ours, but not so significantly that it impacts the data trends.
"Millennials Surpass Gen Xers as the Largest Generation in U.S. Labor Force" Pew Research Center, Washington, DC (May, 2015) http://www.pewresearch.org/fact; tank/2015/05/11/millennials-surpass-gen-xers-as-the-largest-generation-in-u-s-labor-force/ft_15-05-04_genlaborforcecompositionstacked-2/
FIGURE 1-2: Labor force generational composition.
Spotting the Coming Sea of Change in the Workforce
The workplace is in the midst of a large transformation: Gregory is undergoing metamorphosis; Dr. Jekyll is becoming
