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The Road To Luxury. Blanckaert Christian

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leather and crocodile-skin bags. Currently, low-ticket items comprise approximately 55 percent of all luxury sales.

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      1

      Compared to the size of the luxury industry in 2014, no formal industry existed even during the 1980s. The luxury industry was an island where a happy few dwelled, unaffected by the worries of life.

      2

      Jean-Marc Bellaiche, Antonella Mei-Pochtler, and Dorit Hanisch, 2010, 1; Jean-Noel Kapferer and Olivier Tabatoni, 2010, 11.

      3

      Forbes, “Luxury Is in Crisis, Yet Luxury Brands, Tiffany's, LVHM Still Report Sales Growth,” 2011.

      4

      Kelly Wethe

1

Compared to the size of the luxury industry in 2014, no formal industry existed even during the 1980s. The luxury industry was an island where a happy few dwelled, unaffected by the worries of life.

2

Jean-Marc Bellaiche, Antonella Mei-Pochtler, and Dorit Hanisch, 2010, 1; Jean-Noel Kapferer and Olivier Tabatoni, 2010, 11.

3

Forbes, “Luxury Is in Crisis, Yet Luxury Brands, Tiffany's, LVHM Still Report Sales Growth,” 2011.

4

Kelly Wetherille, 2011.

5

James Topham, 2011

6

Vanessa Friedman, 2009.

7

Vanessa Friedman, 2009.

8

The Economist, “LVMH in the Recession: The Substance of Style,” 2009.

9

Dominique Ageorges, 2010.

10

Rebeiro, Dress and Morality, 22.

11

Jacoby, “Silk in Western Byzantium before the Fourth Crusade.”

12

“Silk: History,” Columbia Encyclopedia.

13

“The Romans in Britain: Trade and Travel.” http://h2g2.com/dna/h2g2/A3473967.

14

Garthwaite, The Persians, 78.

15

Unity Marketing, Luxury Report 2014, April 2013. www.unitymarketingonline.com/catalog/product_detail.php/pid=72∼subid=230/index.html.

16

Bain & Company press release, October 12, 2012. www.bain.com/about/press/press-releases/bain-projects-global-luxury-goods-market-will-grow-ten-percent-in-2012.aspx.

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