or even on the verge of bankruptcy, trade as penny stocks as well.
Unfortunately, the number of low-quality companies outweighs the good ones. In fact, only 5 percent of penny stocks I review pass my analysis. Combined with the propensity for promoters and shady characters to provide misleading information (more on the shadowy side in a bit), penny stocks have earned a bad name.
Some of the negative connotations surrounding penny stocks suggest that they are
❯❯ Hard to buy and sell: This is true for lightly traded shares on many of the penny stock markets. You won’t have this problem if you stick to shares trading on the better stock exchanges, which I detail in Chapter 3.
❯❯ Subject to scams: Unfortunately, penny stocks are the focus of many scam artists because of the opportunity to make money by manipulating the prices of the underlying shares. Dishonest promoters try to push up the prices of the penny stocks they own by tricking unsuspecting investors through free newsletters and message boards.
❯❯ Based on low-quality companies: The majority of penny stock companies are not strong – and that’s putting it kindly. The key is to avoid those lackluster stocks and instead find the top 5 percent that will be extremely profitable. This book details how you can do exactly that.
❯❯ Very volatile: Penny stocks are volatile, but that’s part of their appeal. Although such volatility isn’t appropriate for everyone, low-priced shares can move quickly and significantly, which can generate profit potential that isn’t available elsewhere.
No universally accepted definition of the term penny stock exists. Instead, folks in the financial sector categorize these low-priced shares in a variety ways, depending on who is doing the defining and why. What one trader may consider a penny stock may not qualify as such under another person’s definition.
In the following sections I walk you through the three major ways that investors typically distinguish penny stocks from their more expensive counterparts.
Price per share
Price per share is the most common (and simplest) criteria for identifying penny stocks. Many people apply the tag to any shares trading at one dollar or less. For others, the price range includes stocks trading as high as three or even five dollars per share.
The primary drawback with using this definition is that price fluctuations can move the stock below and above the threshold level. What started out as a penny stock in the morning could trade above the threshold price at noon and then fall back below it an hour later.
Market capitalization
Market capitalization (market cap, for short), refers to the total value of a company, which is derived by multiplying the total number of shares available by the price per share. For example, if a company has two million shares valued at two dollars each, the market cap of the company is four million dollars. Some investors like to consider companies with market caps of less than $10 million to be penny stocks, while others use a cutoff point of $25 million, or $100 million, or an even greater number.
Using market capitalization to define penny stocks is more involved than simply looking at the price per share. Also, because the underlying share prices and the total market cap continually change, it can make for more work when identifying penny stocks. Using market cap may also lead to situations in which a company trading at one cent per share isn’t considered a penny stock (due to the company having an extraordinarily large number of shares outstanding).
Most investors don’t use market capitalization as a method to define penny stocks. However, some prefer to focus their holdings on companies of a certain size for the implied stability that comes with larger businesses, and in such a case they may find the market capitalization approach helpful.
Stock market
Some choose to label all companies trading on lower-quality stock markets (see Chapter 3 for details) with the penny stock moniker. For example, any company listed on the Pink Sheets may be considered a penny stock, even if its shares are trading at $90 each and its market cap is in the billions.
Mix and match
In some cases, investors may combine more than one of the previous criteria when defining a penny stock. For example, they may decide that any company trading on the Pink Sheets and with a share price of less than two dollars is a penny stock.
Why does it matter?
You may wonder why the definition of penny stock matters at all. For most people, and in most cases, it doesn’t. However, the distinction can have significant implications in certain circumstances:
❯❯ Broker restrictions and fees: Stockbrokers often have special rules for low-priced shares. Some don’t allow their customers to purchase any penny stocks, while others charge much higher commissions for penny stock trades. Because most brokers define penny stocks as shares trading at five dollars or less, these parameters have implications on a significant number of investments.
❯❯ Option eligibility: Certain shares are considered “option eligible” by the stock exchanges and stockbrokers. The criteria is usually based on a share price of at least five dollars, and it allows trading on margin (buying the stock with borrowed money), short selling (selling the shares and then buying them back later), and options trading in the particular company. Flip to Chapter 6 to find out more about these concepts.
❯❯ Portfolio balancing: An individual investor, or a professional such as a hedge fund trader or mutual fund manager, may only want a certain portion of her total portfolio to be in more speculative or volatile shares such as penny stocks. If she realizes that she has too much or too little of a percentage in one investment size or type, she will rebalance her holdings through the appropriate trades. Of course, she needs to have a criterion for what constitutes a low-priced share in order to manage her holdings.
❯❯ Listing requirements: The stock exchanges have very specific requirements for any company whose shares are traded on them. Those requirements vary from one exchange to the next and generally get more demanding the more reputable the exchange. Some of the criteria involve share price and market cap, and they typically exclude penny stocks. Penny stocks usually start trading on lower-level exchanges with easier parameters for inclusion. (I discuss the various stock exchanges for penny stocks in Chapter 3.)
Many people are surprised
