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Эмоциональный маркетинг. Маргарита Акулич

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Эмоциональный маркетинг - Маргарита Акулич

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эмоции. Например, воспроизведение мрачной музыки с изображениями людей, страдающих без продукта, создает иррациональную связь с продуктом, играя на печали потребителя. В некотором роде один бренд создает позитивную коннотацию с самим собой, а другой бренд создает негативную коннотацию жизни без продукта. Это примеры эмоционального брендинга.

      Конец ознакомительного фрагмента.

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