all the times who are on the certain degree of thought evolution; it is formal, i.e. it does not exclude any content: either religious, philosophical or scientific" [Potebnya 1976: 260]. If to uphold this point of view it is possible to allege that in the modern twenty-first century myth-making did not lose its significance and actively develops nowadays. After all, as Potebnya asserted, thinking is called mythological only then when "an image is called objective and therefore is entirely transferred as reason for the subsequent conclusions about characteristics of the signified" [Potebnya 1976: 243].
It means that "the difference between mythical and non-mythical thinking consists in the statement that the more non-mythical thinking the more clearly is perception that the previous content of our thought is only the subjective method of perception; the more mythical thinking the more it is represented as sourse of perception" [Ibid.: 240; the italics belongs to the author. – N. Sh.].
The mythological thinking is described also by E. Levkievskaya in her book "Myths of the Russian nation". She considers that "for the person having mythological thinking myth is particularly practical knowledge with which he follows in real life like we in daily life follow the knowledge of highway regulations or personal hygiene" [Levkievskaya 2003: 4]. The author illustrates her thought with the following example: while losing his way in the forest a man, if he lives under the laws of myth, knows that it is wood-goblin who did him much harm. The wood-goblin could manage doing it because the man entered the forest without blessing. To unload the power of the creature of the other world and find the way home the one should lay the clothes off, to turn it inside out and put it on again – everything is upturned he other world [Ibid.]
It is really difficult to escape the influence of myth. It is eternal and omnipresent. The French scientist Roland Barthes affirmed that "myths overtake a person always and everywhere, they dispatch him to that immovable prototype which does not let him to live by his own live. Myths do not allow to breath easily (like a bloodsucker lodged inside the organism) and outline the narrow radius for the human activity where a person is allowed to fret not trying even somehow to change… the world. Myths represent the constant and tiresome exaction, insidious and uncompromising demand, for all people to recognize themselves in that eternal and nevertheless dated image that was once created, alledgedly once and for all" [Barthes 1989: 126].
But if the final deliverance from myth is really difficult the control of its influence is possible for everyone.
1.2. The concept of "a mythologeme" as the way of socio-cultural processes
The term "culture" in "The Dictionary of Russian Language" (edited by A.P. Evgenjeva in one of its meanings is explained as "the complex of the achievements of the human society in the industrial, social, and spiritual life" [The Dictionary 1986: 148]. The author of the given research accounts in the same way, and in the research "culture" would be understood according to the definition given in "The Dictionary of Russian Language" edited by A.P. Evgenjeva.
The concept "a mythologeme" was imported in the modern study of literature relatively late. In the encyclopedic reference book "The Modern Foreign Study of Literature" the mythologeme is defined as "the term of the mythological criticism, designating the borrowing from myth of the motive, theme, or its part and the reproduction in the later folklore works" [The Modern 1996: 236]. In the Internet dictionaries it is defined as "the conscientious borrowing of the mythological motives and their transferring in the world of the modern artistic culture" [www.yandex.ru].
The mythologemes enumerated above can be affixed to the life of everyone, influencing the destiny of the person. Mythologemes can be intruded in the handling of the information about a person with the help of mass media (it would be shown in the paragraph 3.3). It occurs because the mythologemes live in the culturally informational field of the society, influencing the separate person with the help of the actualization in mass media.
Usually the influence of the mythologemes on the human life happens spontaneously. But in the description of the biographies mythologemes are introduced artificially (see the same paragraph).
As it was earlier mentioned in the introduction the subject of the research in the given work is the study of the tree mythologemes called so on probation (mythologemes about Cinderella, Ugly Duckling and John-the-Fool) in the non-fictional popularization of the biographies of Johny Depp, Madonna and A. Pugacheva. The given mythologemes are dominated by the personal names (or the nominal names in this role) of the main heroes of the literary (1, 2) and folk (3) fairy-tales.
1.3. Myths in Russian and American cultures
The USA culture comprising with the Russian one is more structured and more homogenious. The Americans live by their own, special myth – myth about "an American dream" by which are understood "the ideals of freedom and open responsibilities for everyone, built on the belief in the boundless responsibilities of the USA and its unique place in the worldby which went, according to the official political mythology, "founding fathers"… of the United States of America. In the wide understanding the American values are from the highest ones to the most simple dream of an American about his own home" [Americana 1996:29].
"An American dream" is sort of deformation of the myth about John-the-Fool (see the paragraph 3. 2). Though, if to understand this term in the wide sense it can be allowed that all three myths are united in it (about Cinderella, Ugly Duckling and John-the-Fool). These myths are re-fused in the hearth of the American social relationships and are created in the unified fusion which got the name "the American dream".
To confirm this thought I would like to cite an opinion of the American historian Leon Duncan who considered that "an American dream" has its attractive strength while it is not attained… People who grown up without it are told: if you work long and hard then there, ahead, on that side of the rainbow you will find a little pot of gold. But when you already have this little pot the dream loses its attractive strength. Then appears the necessity in some alternative which can import significance in your life…" [The Dream 1986: 280].
The mythologemes "an American dream" has no concrete embodiment. Each American understands it in different way, depending on his own educational level and cultural background. For someone it is the ability of the endless usage of the researches of their country, for another it is the cause to feel patriotic feelings and so on.
Here are some examples:
a). miss Beilis, the president of the National Society named "The Daughters of the American Revolution" in Washington defined the essence of the given mythologemes in the following words: "I can not so directly say what "an American Dream" is. Everything I can say is to love your country. When an American flag blows on the parade my heart is overfilled with proud and I feel happy" [Ibid.: 282];
b). Bob Braun, colonel of reserve, noticed: "For me "an American dream" is an increase of the USA prestige all over the world" [Ibid.: 282].
A lot of Americans trying to reach "an American dream" seek only fame and wealth. They chase the material values absolutely forgetting about spiritual values. This leads, at the end, to the solitude, different phobias and dissatisfaction of life.
Here is just one example: Mrs. Beilis, the president of the National Association of Daughters of the American Revolution in Washington, defines the essence of this mythology in this way: “I cannot say directly what the“ American dream ”is. All I can say is: love your country. When the American flag is fluttering in the parade, the heart overflows with pride and you feel happy ”[Ibid: 282];
Many Americans, trying to achieve the "American dream", strive only for fame and well-being. They chase after material values, completely forgetting about spiritual ones, which ultimately leads to loneliness, various “phobias” and to dissatisfaction with life.
The Cinderella myth in the US culture is often mixed with the myth of the Ugly Duckling and the
