is going to mean for the tourist trade in Tanum?’ The reporter from Bohusläningen stood ready with notepad and pen, waiting to jot down his reply.
‘Plenty. It’ll be huge. There will be a half-hour show broadcast from Tanumshede on television every day. This area has never seen such a gigantic marketing opportunity.’ Erling beamed. A big crowd had gathered outside the old community centre, waiting for the bus with the participants. It was mostly teenagers who had gathered and could hardly stand still in their eagerness to finally see their idols live.
‘But couldn’t it have the opposite effect? I mean, in previous seasons the show ended up dealing with quarrels, sex, and drunkenness, and that’s hardly what we’d want to present as a message to tourists, is it?’
Erling gave the reporter an annoyed look. Why were people always so damned negative? He’d had enough of that from his own town council, and now the local press was starting to harp on the same thing.
‘Surely you’ve heard the saying, “There’s no such thing as bad publicity”? And let’s face it Tanumshede does have a rather invisible image – nationally, that is. Now that’s all going to change with Sodding Tanum.’
‘Obviously,’ the reporter began, but was cut off by Erling who had lost all patience.
‘Unfortunately I don’t have time to comment further at the moment, I’m here as the welcoming committee.’ He turned on his heel and strode off towards the bus, which had just pulled up. The young people crowded round the door of the bus in anticipation, waiting with excited expressions for the door to open. The sight of the youthful crowd was enough to confirm Erling’s view that this was just what the town needed. Now Tanumshede was going to be put on the map.
When the bus doors swung open with a whooshing sound, it was a man in his forties who got out first. Disappointed murmurs from the teenagers indicated that he was not one of the cast. Erling hadn’t watched any of the many reality shows that had been broadcast, so he had no clue who or what to expect.
‘Erling W. Larson,’ he said, holding out his hand as he switched on his most winning smile. The cameras clicked.
‘Fredrik Rehn,’ said the man, shaking the proffered hand. ‘We spoke on the phone. I’m the producer of this circus.’ Now they both smiled.
‘Well, let me welcome you to Tanumshede. On behalf of the community I’d like to say that we’re extremely happy and proud to have you here, and we look forward to a very exciting season.’
‘Thank you, thank you. Yes, we have high hopes for it. With two hit seasons behind us we’re feeling very optimistic; we know that this is a successful format, and we look forward to working with you. But let’s not keep the fans waiting any longer,’ said Fredrik with a broad smile, flashing his improbably white teeth at the anxious crowd. ‘Here they come. The cast of Sodding Tanum: Barbie from Big Brother, Jonna from Big Brother, Calle from Survivor, Tina from The Bar, Uffe from Survivor and, last but not least, Mehmet from The Farm.’
One by one the participants trooped off the bus, and widespread hysteria ensued. People were shouting and pointing and pushing forward to touch the participants or to ask for autographs. The cameramen had already set up and the filming was in full swing. Pleased but a bit bewildered, Erling watched the frenzied reaction triggered by the arrival of the cast. He couldn’t help wondering why today’s youth were so excited about all this. How could this bunch of snot-nosed kids arouse such hysteria? Well, he didn’t need to understand it – the main thing was to exploit as best he could the attention the programme would bring to Tanumshede.
‘Look, we’re going to have to break this up. You’ll have plenty of opportunities to meet the cast; after all, they’ll be living here for five weeks.’ Fredrik shooed off the fans still crowding around the bus. ‘Right now the cast needs a chance to get settled and rest a bit. But you’ll all turn on the TV next week, right? Monday at seven, that’s when it kicks off!’ He gave a thumbs-up with both hands and fired off one more phoney smile.
The young people drew back reluctantly, most of them heading for the school, but a small group seemed to regard this as an excellent opportunity to blow off the day’s classes and instead headed in the direction of Hedemyr’s.
‘Undeniably an auspicious start,’ said Fredrik, putting his arms around the shoulders of Barbie and Jonna. ‘What do you say, kids, are you ready to go?’
‘Absolutely,’ said Barbie, her eyes sparkling. As usual, all the commotion had given her an adrenaline kick, and she was bouncing up and down in place.
‘What about you, Jonna? How are you feeling?’
‘Fine,’ she muttered. ‘But it would be nice to have a chance to unpack and settle in.’
‘We’ll take care of that, babe,’ said Fredrik, giving her shoulders an extra squeeze. ‘The main thing is that you’re feeling good, you know that.’ He turned towards Erling. ‘Is everything ready with the accommodation?’
‘Sure thing.’ Erling pointed to a red house in the old style which stood only about fifty metres away. ‘They’ll be living in the community centre. We’ve put in beds and other furniture, and I think you’ll be quite comfortable there.’
‘Whatever – as long as there’s booze, I can sleep any-fucking-where.’ It was Mehmet from The Farm who spoke, and the comment was followed by giggles and nods of agreement from the others. Free booze was a prerequisite for their participation. That and all the opportunities for sex that came from their celebrity status.
‘Calm down, Mehmet,’ said Fredrik with a smile. ‘There’s a regular bar with anything you might want. Several cases of beer too, and there’ll be more when it’s all over. We’re going to take good care of you.’ He made a move to put his arms around the shoulders of Mehmet and Uffe, but they lithely slipped away. Early on they had pegged him as a flaming queen, and they had no desire to cuddle with a pillow-biter – they’d made that fucking clear. Though they were walking a thin line; they needed to get on well with the producer, as the cast of the previous season had advised them. The producer decided who got the most air-time and who got the least, and time on-screen was the only thing that mattered. Later, if you barfed or pissed on the floor or just in general acted like an arsehole, it wouldn’t mean a thing.
Erling didn’t have a clue about all this. He’d never heard about celebrity bartenders, or the hard work required, in the service of filth, to stay in the limelight as a reality show star. No, he was only interested in the boost that Tanum would get from the show. And his place in the spotlight as the man who made it all happen.
Erica had already eaten lunch by the time Anna came downstairs from the bedroom. But even though it was after one o’clock, she looked as though she hadn’t slept a wink. Anna had always been thin, but now she was so emaciated that Erica sometimes had to fight an impulse to flinch in alarm at the sight of her.
‘What time is it?’ Anna asked in a quavering voice. She sat down at the table and took the coffee cup that Erica held out to her.
‘Quarter past one.’
‘Da da,’ said Maja, waving delightedly at Anna in an attempt to get her attention. Anna didn’t even notice.
‘Shit, I slept till past one o’clock. Why didn’t you wake me?’ asked Anna, sipping the hot coffee.
‘Well, I didn’t know what you wanted
