is exactly no more and no less dangerous than it ever was. What has changed is that the horror is so much better known. At times it seems as if parents are being deliberately encouraged to fear for their children’s lives, though only a cynic would suggest there was money to be made in doing so.
The endangerment of children – that persistent theme of our lives, arts, and literature over the past twenty years – resonates so strongly because, as parents, as members of preceding generations, we look at the poisoned legacy of modern industrial society and its ills, at the world of strife and radioactivity, climatological disaster, overpopulation, and commodification, and feel guilty. As the national feeling of guilt over the extermination of the Indians led to the creation of a kind of cult of the Indian, so our children have become cult objects to us, too precious to be risked. At the same time they have become fetishes, the objects of an unhealthy and diseased fixation. And once something is fetishized, capitalism steps in and finds a way to sell it.
What is the impact of the closing down of the Wilderness on the development of children’s imaginations? This is what I worry about the most. I grew up with a freedom, a liberty that now seems breathtaking and almost impossible. Recently, my younger daughter, after the usual struggle and exhilaration, learned to ride her bicycle. Her joy at her achievement was rapidly followed by a creeping sense of puzzlement and disappointment as it became clear to both of us that there was nowhere for her to ride it – nowhere that I was willing to let her go. Should I send my children out to play? There is a small grocery store around the corner, not over two hundred yards from our front door. Can I let her ride there alone to experience the singular pleasure of buying herself an ice cream on a hot summer day and eating it on the sidewalk, alone with her thoughts? Soon after she learned to ride, we went out together after dinner, she on her bike, with me following along at a safe distance behind. What struck me at once on that lovely summer evening, as we wandered the streets of our lovely residential neighborhood at that after-dinner hour that had once represented the peak moment, the magic hour of my own childhood, was that we didn’t encounter a single other child.
Even if I do send them out, will there be anyone to play with?
Art is a form of exploration, of sailing off into the unknown alone, heading for those unmarked places on the map. If children are not permitted – not taught – to be adventurers and explorers as children, what will become of the world of adventure, of stories, of literature itself?
I hate Captain Underpants.
I’m not saying that the books in the popular series, featuring the adventures of two potty-minded fourth-graders, written and illustrated by Dav Pilkey, aren’t lively, well crafted, and snappily designed. Nor am I saying that the books’ unrelenting, quasi-Tourettic aesthetic of poop, boogers, and toilets isn’t rooted in an authentic moment of childhood – of boyhood, at any rate. I’m just saying that I hate them. I feel obliged to hate them, even though hating them makes me a hypocrite. I’m a father. Being a hypocrite is my job.
Proof of my hypocrisy can be found in my ancient devotion to the drugstore cult of Wacky Packages. Wacky Packages followed Hot Wheels and preceded Pet Rocks as one of the great commercial fads of my childhood. For about a year, like all my friends, I collected Wacky Packages, traded them, stuck them to my three-ring binder, the inside of my locker, my bedroom wastebasket. They were so popular and ubiquitous that Topps Chewing Gum, Inc., the manufacturer of Wacky Packages, several times literally ran out of paper to print them on. Just before the fad petered out, Wacky Packages were featured on the cover of New York magazine (my parents had a subscription), which used the fad to diagnose me and my supposedly cynical, wised-up, skeptical generation.
The typical Wacky Packages card featured a peel-off sticker that mocked the appearance and name of some well-known brand of household product, grocery item, or staple of the drugstore. A bottle of fetid-looking salad dressing labeled Fish-Bone, a foam-mouthed dog on the label of a can of Rabid Shave shaving cream, a Bustedfinger candy bar with a big swollen finger poking through the wrapper, a bar of Vile soap. A checklist card came in every package, along with a square of chewable pink cellulose, and every few months Topps would bring out a new series. Topps card designer Art Spiegelman and his colleagues (among them the great pulp-magazine cover artist Norman Saunders and underground-comix stalwarts Kim Deitch, Bill Griffith, Jay Lynch, and Bhob Stewart) wound the spiral of mockery so tight that the fourth series featured a card depicting Wormy Packages, worm-infested trading stickers intended (like Wacky Packages themselves, like all the products and advertisements they mocked, like everything, by implication, that you saw, heard, or paid attention to, every moment of your young media-saturated life) to pry loose a nickel from your pocket.
To any kid who had picked up a copy of Mad magazine during the previous twenty years, there was nothing new or generationally distinctive about the flavor of mockery to which Wacky Packages subjected the features of the American brandscape. The salient novelty of Wacky Packages was not their irreverence toward copywriter clichés or subversion of the ineluctability of brands and logos but their free, and at the time, startling use of “gross” humor. The first few series of cards employed imagery such as lice, poisonous dog food, exposed brains, Putrid cat chow, maggots, toe corns, flesh peeled away by Band-Ache strips, a powdered-blood breakfast drink for vampires (Fang), and saliva. What made that kind of imagery so startling was not the humor itself. Gross or sick humor was a fundamental mode of children’s discourse. Dead-baby jokes; songs about vomit, snot, diarrhea, and other forms of excrement; anecdotes and urban legends of cannibalism, coprophagia, brain-eating earwigs – at the age of eight or nine, along with all of my peers, I had assumed custody of a vast repertoire of wondrously disgusting material. The shock value of Wacky Packages had nothing to do with, in this sense, their content. They depicted or referred to nothing that I had not imagined, rhymed about, discussed, drawn, or seen for myself. What was so shocking about Wacky Packages was that they were a production of the adult world. Adults had conceived and painted them; adults had manned the rotating drums of the printing presses and the machine that wrapped each pack of two cards in waxed paper; adults had trucked the Wacky Packages to the drugstore, where you handed over your five cents to an adult who, perhaps most shockingly of all, allowed you to buy them. It was as if your mother encouraged you to play with your food, or your father handed you his expensive German shortwave radio and a screwdriver and told you to go right ahead and figure out how the damn thing worked.
In retrospect, I see the early-1973 Wacky Packages craze as a pivotal moment in the history of American childhood. Prior to this, gross humor was a kind of code, a thieves’ argot spoken only when out of earshot of adults, who – one knew it on faith if not through painful experience – never would have permitted or approved of it. Would not have understood it, in fact. Songs about boogers and vomit were transmissions in a frequency that would sound to the adult ear like infuriating squawk, annoying static. And that was their point. Along with the unwritten rules and nuances of byzantine games played in vacant lots and alleyways, gross humor was a principal means by which children signaled and celebrated the absence of adults in the immediate vicinity. We were a generation – maybe the last full generation – that adults left alone, at least sometimes. Singing a disgusting song or telling a cruel riddle (Q: What do you call a man with no arms or legs when you throw him in the ocean? A: Bob) was like running up an insurgent flag in a neighborhood where the occupier had been driven back for the moment. At the same time, the gore and mayhem, the amputations, the fatalities, the abominations described by gross humor also constituted a way of acknowledging the implicit danger of living in a world devoid of adults and of the protection they theoretically afforded.
The adults who sold us Wacky Packages spoke the secret language; they entered boldly into the preserve or magic ghetto of childhood under the insurgent flag. I remember how it felt to open those first packs of Wacky Packages stickers: delicious, incredible, pleasurable in the way that only something
