out by an ad rep but fitting snugly within the framework provided by the show’s regular writers, exposed the strangeness of the integrated sponsor spot by embracing it. The show kept on top of the sponsor, and the sponsor became a star of the show – a very sophisticated symbiosis.
In October 1956, Burns gained a TV set which enabled him to watch the show – the one which, to him, was real life (the Burns and Allen played by Burns and Allen in The Burns and Allen Show were the stars of a show of their own, the content of which remained a mystery). He could sow mischief, retire to the set, and watch trouble unfold at his leisure. When he tired of that, he could switch channels and spy on Jack Benny. Burns’s fluctuating relationship to audience and plot (of which, he said, there was more than in a variety show, but less than in a wrestling match) was a deconstructionist triumph.
Ken Dodd questioned Freud’s theories of comedy, noting the great psychoanalyst ‘never had to play second house at the Glasgow Empire’. Burns and Allen, graduates of vaudeville, would have agreed. The self-awareness that high art lauds as sophisticated was part of the DNA of popular entertainment from the year dot – that is, about a day after George Burns was born.
THE ERNIE KOVACS SHOW (1952–61)
DuMont/NBC/ABC
TV’s visual gag pioneer.
MOST MODERN COMEDIANS APPEAR on TV. Very few use it. In Britain there have been Spike Milligan, the Pythons, Kenny Everett and Chris Morris. America boasted George Burns, the Laugh-In crowd, David Letterman and Garry Shandling. But most of all it had the quintessential TV comedian: the cigar-sucking, second generation Hungarian Ernie Kovacs.
Like many TV comics, Kovacs began as a nonconformist local radio DJ, before becoming a continuity announcer on Pennsylvania’s regional NBC affiliate station. His first on-screen stint came in 1950 as eleventh hour stand-in on cookery show Deadline for Dinner, where a talent for off-the-cuff wisecracks impressed management enough to give him the blank canvas of a ninety-minute morning programme. In 1950, the 7.30-to-9.00 a.m. weekday slot was uncharted terrain, so Kovacs had free rein to improvise as he wished. He goofed around to music, toyed with random props and chatted calmly to the viewers, seemingly unaware of a live panther squatting on his back. At a time when comedy was ruled by repetition and ritual, Kovacs insisted on constant innovation.
The Ernie Kovacs Show proper first appeared on the DuMont network, in front of an audience of ‘twenty-three passing strangers’. Kovacs preferred to work without a full studio audience for one very good reason – he was determined to use the medium in every way possible, so a lot of his gags only worked on the screen. Atmosphere came from the camera crew, who could laugh (and heckle) as heartily as anyone.
He exploited the basic video effects of the day – wipes, superimpositions and picture flips – to make characters fly off screen, expose the contents of his head or superimpose it onto a small dog. He would walk off the edge of the set and give viewers an impromptu guided tour of the studio paraphernalia. With his technicians he made an inverting lens from mirrors and soup cans, built a cheap upside-down set and walked on the ceiling. Or he simply stuck a child’s kaleidoscope in front of the camera, accompanied by some music. In an unexplored medium he broke ground with every step – usually accompanied by a discordant sound effect. His work is most often compared to Kenny Everett’s, but he pre-empted others. His interest in the personalities of puppet animals is reminiscent of early Vic Reeves (sample stage direction: ‘Trevor the stuffed deer is vacuumed – laughs.’23)
After the DuMont network collapsed, Kovacs returned to NBC to occupy a variety of slots, culminating in his first prime-time gig, an 8 p.m. Monday night spectacular from a real theatre, with a real audience. The show also came with a real budget that Kovacs didn’t hesitate to spend with alarming profligacy: huge song-and-dance numbers were choreographed, incorporating giant flights of collapsible stairs; Boris Karloff was paid top dollar to recite the alphabet. The transition from backroom ‘improv’ to gargantuan showcase came surprisingly easily to him.
One sketch from these shows was far ahead of its time. To the thunderous accompaniment of drum rolls and the clatter of teleprinters, Kovacs appeared as a self-important newsreader, employing primitive in-camera effects to lampoon the already excessive presentation of TV news decades before the likes of Chris Morris. One sketch, ‘News Analyst’, is uncannily modern in its approach:
KOVACS: Good morning. This is Leroy L. Bascombe McFinister …
[Picture is wiped inward, leaving tiny vertical slit in middle through which we glimpse Ernie.]
KOVACS:… with the news.
[Wipe widens to full set.]
KOVACS: Behind the news.
[Picture tilts right.]
KOVACS: News flashes and news highlights.
[Tilts upside down.]
KOVACS: Events of the day and events of the night.
[Picture spins 360 degrees to left.]
KOVACS: Brought to you …
[Picture spins to right, ends upside down.]
KOVACS:… as they happen …
[Picture spins upright.]
KOVACS:… when they happen.
[Tilts to right, then back.]
KOVACS: News!
[Tilts to left, then back.]
KOVACS: From all over!
[Shot of spinning world globe – hand reaches in and stops globe.] 24
(This complex, frenetic high-tech skit was, astoundingly, performed live.) The final NBC Kovacs show climaxed with a dance number that had close to 100 people and animals on stage, ending with the destruction of the set as the credits rolled, while perspiring executives picked up the tab.
Kovacs simultaneously subbed for Steve Allen, hosting the Monday and Tuesday editions of Tonight. His effects-heavy fantasies didn’t sit well in a show built around talk and the expense of the more elaborate gags made his tenure brief. But it did incubate two of his most famous routines: Eugene, a featherweight tenderfoot whose every action caused loud, incongruous sound effects; and the tilted room, a set built on a slant which a prism lens restored to the vertical, rendering everything from olives to milk prone to hare off in bizarre directions as the hapless Eugene looked askance.
In January 1957 Kovacs was parachuted into a prime-time slot following a much-publicised Jerry Lewis special. Spotting a potential big break, he put everything into devising a speech-free showcase of his very best material. The ‘No Dialogue’ show was meticulously executed, including a perfected and expanded tilted room sketch. This was crafted comedy in the fullest sense, and won plaudits galore. Another equally precise special, Kovacs
