Маршрут построен! Применение карт путешествия потребителя для повышения продаж и лояльности. Илья Балахнин

Чтение книги онлайн.

Читать онлайн книгу Маршрут построен! Применение карт путешествия потребителя для повышения продаж и лояльности - Илья Балахнин страница 5

Маршрут построен! Применение карт путешествия потребителя для повышения продаж и лояльности - Илья Балахнин

Скачать книгу

style="font-size:15px;">      Маршрут малого цикла сделки, в рамках которого клиент начинает совершать краткое путешествие по траектории «сделка-опыт, сделка-опыт». – Прим. авт.

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

Скачать книгу