Управленческие концепции и бизнес-модели. Пол Хейг

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https://en.wikipedia.org/wiki/Igor_Ansoff.

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      Ansoff, I. (1957) Strategies for diversifcation, Harvard Business Review, 35 (5), pp. 113–24.

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      . http://www.economist.com/node/11701586.

      14

      . https://en.wikipedia.org/wiki/Coca-Cola_Zero.

      15

      . http://www.investopedia.com/articles/markets/081315/vitaminwaterhas-been-cocacolas-best-purchase.asp.

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