Take That – Now and Then: Inside the Biggest Comeback in British Pop History. Martin Roach
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Howard had to take a half-day off his job as a vehicle painter to attend the audition, and he was late. Robbie said Jason was ‘very confident and liked Ford Escort RS2000 cars, Howard was shy, Mark was great and Gary was the obvious main musical driving force.’ Robbie sang ‘Nothing Can Divide Us’ by teen heart-throb Jason Donovan, but oddly admits, ‘I remember thinking what a weird bunch of lads they were and I really didn’t think we could ever be a band.’
The audition was soon over and Robbie was told that Nigel would be in touch. A few weeks later, his GCSE results were delivered and he’d failed all but two of them—consistent if nothing else (he got ‘shit-faced on Guinness’ when he received his results). The very same day, the phone rang and it was Nigel calling with the news that he wanted Robbie in the band. The timing could not have been more serendipitous. In a show of exuberance for which he would later become notorious, Robbie sprinted upstairs into his bedroom, flung the window open and screamed ‘I’m going to be famous!’ into the street. Robbie was just 16; Howard was the eldest at 20. Unbeknown to them, within eighteen months they would not be able to walk down any street in Great Britain without being recognised.
One footnote to add to the embryonic days of Take That is the fact that Nigel Martin-Smith insisted each member brought at least one parent with them to sign his managerial contracts. Pop music is littered with tales of teenage starlets signing contracts that are little more than slave labour. Nigel was clever—he knew that if his master plan with Take That worked, huge sums of money would be generated and he was adamant that every detail was precise. Being contractually transparent was an admirable first move. Plus, it gained the trust of the boys’ parents.
From day one, Nigel’s intellect and ideas were absolutely crucial to the band succeeding. This was immediately obvious by the intense programme of rehearsals he arranged, which saw his new charges spending hours every day in dance and choreography sessions, from the early hours until at least 7 p.m. Gary was writing constantly and their voices were improving all the time. Nigel oversaw every aspect of their prospective career, planning it all in intimate detail. The boys were also put on fitness regimes, with sit-ups, press-ups, aerobic work and gymnastics giving the whole experience a real boot-camp atmosphere. Outsiders sometimes wonder why this is so necessary, but if you were to take a bunch of 16—to 20-year-old men and ask them to create a business turning over an eight-figure sum in two years, you would expect there to be some long hours involved.
Let’s be honest, Take That is a pretty dreadful band name. It’s not as bad as The Backstreet Boys and not as good as Foreheads in a Fishtank, but it isn’t great. The boys had seen a photograph of Madonna with the caption ‘Take That!’ written under it and this was elongated to read Take That and Party. The latter two words were dropped when it transpired there already existed an American group called The Party, so that was that…Take That!
When they first heard there was a band called Take That, many music journalists thought it was a joke. It just sounded so limp, so wet. But their success became so huge that you soon forgot the actual words: they became more of a sound that you associated with the five superstars, and any reservations about the moniker completely dissipated.
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Over the twelve months after the five members of Take That had each inked the contract with Nigel Martin-Smith, they were still rehearsing and preparing. Rick Sky quoted Gary describing the band’s first ever gig in Flicks nightclub in Huddersfield thus: ‘There were about twenty people in the audience and a dog. Only about ten of them were watching…but it wouldn’t have mattered if only the dog was watching. Afterwards we were on such a high.’ That’s all those years playing to the pie-and-mash circuit coming in handy right there.
They had finally started to gig, and their workload was exhausting. In the year or so before they hit the big time, Take That took to the road relentlessly, racking up dozens and dozens of shows. At this stage the band’s lifestyle was far from glamorous: their average week comprised of piling into Nigel’s Ford Escort XR3i and/or a yellow Salford Van Hire vehicle and driving hundreds of miles to play countless gay clubs, then later schools and nightclubs. Funds were understandably tight, so the best they could afford each night were either numerous Little Britain-esque bed and breakfast guest-houses or a long drive home through the small hours. Howard later recalled in the ITV1’s 2005 documentary, Take That—For the Record how most of the gay clubs saw them ‘having our arses pinched and our front bits pinched’. If a gig was particularly hostile, missiles would be thrown. ‘Some of the audiences were kind enough to give us free beer. Say no more,’ said Mark on one occasion. Jason later admitted that he ‘left’ Take That for about two days during this very early phase, and actually considered going back to painting and decorating—he found the pressures and workload a culture shock but was soon able to gain some perspective and ‘rejoin’.
No record companies had shown any interest at this stage, so Take That’s debut single, ‘Do What You Like’, was recorded ready for release on Nigel’s own Dance UK label in July 1991. Written by Gary with Ray Hedges, who went on to work with Boyzone, the track itself is pretty ‘unforgettable’ (but for mainly the wrong reasons), a high-energy, keyboard-driven pop song that had none of the sophistication of the band’s latter-day pop classics. But this was a band learning as they went along, and the single was sufficiently rousing to help them book yet more live shows to promote it.
In the weeks and months leading up to their debut single, the band played scores of gigs. All the time, Nigel Martin-Smith continued working hard to break the band. He arranged press showcases, such as one at Hollywood’s Nightclub in Romford, and spent countless hours on the phone soliciting interest.
Without doubt, the most memorable moment of this fledgling phase of Take That was the bizarre and risqu?promo video they shot for ‘Do What You Like’, which would make The Village People blush. It was shot in Stockport, which is not currently famed for its glitzy showbiz vistas. In a blatant attempt to capture the pink pound, the boys were filmed in a white-wall studio wearing virtually nothing but numerous leather jockstrap-style combinations, codpieces and studded leather. Copious amounts of jelly were slapped and rubbed over various naked body parts and there was enough cavorting aplenty to make Will Young look like Arnold Schwarzenegger. Gary Barlow’s hair is a miracle of modern science and the only thing tighter than the jockstraps was the budget. According to legend, the closing ‘bum’ shot was so hotly sought-after that the boys each auditioned—a screen-test for arses, believe it or not—to see whose was better. Not surprisingly, the moral minority complained the clip was too obscene and pornographic, but the vast majority took it as intended—a tongue-in-cheek bit of fun. Nonetheless, even David Brent from The Office would cringe watching the blatantly homoerotic video. It was all a far cry from seeing a velvet-voiced Robbie play the Royal Albert Hall years later in a suave lounge suit, but this was their first foray into the pop world and it is rare that a pop band nails their image from day one.
It is odd looking back at this video and the early photographs of Take That, because, to be honest, their look is laughable. Leather gear, tassels and tight trousers: it was all so camp and exaggerated. Fast-forward to the sophisticated, grainy images of ‘Back for Good’ and it might as well be a different band. But some context is needed. This was a bunch of young guys who—with exception of Gary Barlow—had relatively little entertainment experience. Contrary to popular belief, they were involved in their own look to some degree—they would shop in High Street Kensington at places such as Hyper Hyper, the amazing alternative clothes emporium where young, breakthrough designers often sold their