Simon Horne
cc… David Crutton
re… Mako
Just a gentle nudge. Don’t forget we’re committed to a Mako review today. You didn’t give me a time and Susi refuses to even pencil anything in your diary. I understand you’re Coking at the moment. (I mean that in the non class-A sense of course.) I’m sure you’ll call me as soon as you’re done.
David Crutton – 5/1/00, 3.25pm
to… Simon Horne
cc…
re… earlier
I have gone over and over your work for Coke and still fail to see the difference between your line and Pringles’. I could analyse it at length but, take it from me, it’s utter fucking cack. Besides, even the YTS retards in despatch would notice the uncanny resemblance between today’s offering and the Fun Pops nonsense you inflicted on them when they were in pre-school.
I’ve been summoned to a conference call with Weissmuller, so I won’t be attending the 3.30 review. I hope that in my absence you’ll unearth a diamond for my amazement.
And just to show you I’m not a total cunt, I still like your Mako work. Maybe you aren’t completely useless.
Susi Judge-Davis – 5/1/00, 3.26pm
to… Creative Department
cc…
re… REVIEW TIME
Single file outside Simon’s office. Now, please.
5/1/00, 3.33pm (5.33pm local)
cc…
re… earlier
I am just completed reading your e-mail to your Creating Director. How I am empathising with your predicament. You see, once you are laying eyes on geniusness, as you are with our Coca-Cola idea, then everything else must pale into nothingness. And I must be saying that on a normal day you would surely be loving an idea so brilliant that it is reminding you of the amazing Pringles advertisements. Still, my friend, if all this falling out is making you glum, then why not sing:
We make fizzy pop,
And Coke make fizzy pop,
Put the two together,
And the fun, it never stop!
Think happy things – Pertti
Pinki Fallon – 5/1/00, 4.18pm
to… Harriet Greenbaum
cc…
re… free?
Liam and I have a Mako idea to show you which we think is dead right. We should take it to Simon first, but we’ve just reviewed Coke with him and he’s in a destructive mood, so it probably wouldn’t be useful. We know you’re under heavy pressure, so come down and we’ll put you out of your misery …
David Crutton – 5/1/00, 4.19pm
to… Simon Horne
cc…
re… bated breath
By now you will have finished reviewing Coke and must have sorted the wheat from the bollocks. I’d like to see the winning ideas, given that I’ve just spent the best part of thirty minutes on the phone to NY reassuring them that we’re well on course to bagging this one.
Simon Horne – 5/1/00, 4.24pm
to… David Crutton
cc…
re… bated breath
I apologise on behalf of my charges.
They let me down with some shoddy and poorly conceived work. I am about to order another review for the same time tomorrow.
I think that, once the pitch is behind us, a major clear-out of this department is warranted.
I know I have been too soft on them to date.
Finally, though I hesitate to say so at this juncture, maybe in the calm light of tomorrow morning the merits of the Coke campaign I showed you earlier will be more apparent.
Si
David Crutton – 5/1/00, 4.26pm
to… Simon Horne
cc…
re… bated breath
No they bloody won’t.
Liam O’Keefe – 5/1/00, 4.27pm
to… Vince Douglas; Brett Topowlski
cc…
re… arsehole
For what it’s worth, I reckon your Coke idea was twenty-four carat – ‘cOKe’! It was staring me in the face – the two most universal words on the planet right there on the bloody can. Horne’s a bigger arse than I thought for dumping it. Mind you, he crapped on everything he saw. Either he wants to lose this pitch or he has an amazing idea of his own – no, forget that last thought (airborne pigs etc). Got to go. Harriet’s just walked in and she’s smuggling melons. Later.
Simon Horne – 5/1/00, 4.30pm
to… Creative Department
cc…
bcc… David Crutton
re… what have I done to deserve you?
I feel very badly let down by each and every one of you.
No, worse than let down.
Wounded.
I seem to spend my life defending your hides.
You repay me with the saddest parade of ideas passing off as advertising that it has been my misfortune to see.
