The Greatest Works of Edward Bellamy: 20 Dystopian Novels, Sci-Fi Series & Short Stories. Edward Bellamy
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"We were smiling," replied the superintendent, "on account of a slight misapprehension on your part. When I said that we regulated questions of dress, I meant that we regulated them not collectively, by majority, but individually, each for himself or herself."
"But I don't see how you can," I persisted. "The business of producing fabrics and of making them into garments is carried on by the Government. Does not that imply, practically, a governmental control or initiative in fashions of dress?"
"Dear me, no!" exclaimed the superintendent. "It is evident, Mr. West, as indeed the histories say, that governmental action carried with it in your day an arbitrary implication which it does not now. The Government is actually now what it nominally was in the America of your day--the servant, tool, and instrument by which the people give effect to their will, itself being without will. The popular will is expressed in two ways, which are quite distinct and relate to different provinces: First, collectively, by majority, in regard to blended, mutually involved interests, such as the large economic and political concerns of the community; second, personally, by each individual for himself or herself in the furtherance of private and self-regarding matters. The Government is not more absolutely the servant of the collective will in regard to the blended interests of the community than it is of the individual convenience in personal matters. It is at once the august representative of all in general concerns, and everybody's agent, errand boy, and factotum for all private ends. Nothing is too high or too low, too great or too little, for it to do for us.
"The dressmaking department holds its vast provision of fabrics and machinery at the absolute disposition of the whims of every man or woman in the nation. You can go to one of the stores and order any costume of which a historical description exists, from the days of Eve to yesterday, or you can furnish a design of your own invention for a brand-new costume, designating any material at present existing, and it will be sent home to you in less time than any nineteenth-century dressmaker ever even promised to fill an order. Really, talking of this, I want you to see our garment-making machines in operation. Our paper garments, of course, are seamless, and made wholly by machinery. The apparatus being adjustable to any measure, you can have a costume turned out for you complete while you are looking over the machine. There are, of course, some general styles and shapes that are usually popular, and the stores keep a supply of them on hand, but that is for the convenience of the people, not of the department, which holds itself always ready to follow the initiative of any citizen and provide anything ordered in the least possible time."
"Then anybody can set the fashion?" I said.
"Anybody can set it, but whether it is followed depends on whether it is a good one, and really has some new point in respect of convenience or beauty; otherwise it certainly will not become a fashion. Its vogue will be precisely proportioned to the merit the popular taste recognizes in it, just as if it were an invention in mechanics. If a new idea in dress has any merit in it, it is taken up with great promptness, for our people are extremely interested in enhancing personal beauty by costume, and the absence of any arbitrary standards of style such as fashion set for you leaves us on the alert for attractions and novelties in shape and color. It is in variety of effect that our mode of dressing seems indeed to differ most from yours. Your styles were constantly being varied by the edicts of fashion, but as only one style was tolerated at a time, you had only a successive and not a simultaneous variety, such as we have. I should imagine that this uniformity of style, extending, as I understand it often did, to fabric, color, and shape alike, must have caused your great assemblages to present a depressing effect of sameness.
"That was a fact fully admitted in my day," I replied. "The artists were the enemies of fashion, as indeed all sensible people were, but resistance was in vain. Do you know, if I were to return to the nineteenth century, there is perhaps nothing else I could tell my contemporaries of the changes you have made that would so deeply impress them as the information that you had broken the scepter of fashion, that there were no longer any arbitrary standards in dress recognized, and that no style had any other vogue that might be given it by individual recognition of its merits. That most of the other yokes humanity wore might some day be broken, the more hopeful of us believed, but the yoke of fashion we never expected to be freed from, unless perhaps in heaven."
"The reign of fashion, as the history books call it, always seemed to me one of the most utterly incomprehensible things about the old order," said Edith. "It would seem that it must have had some great force behind it to compel such abject submission to a rule so tyrannical. And yet there seems to have been no force at all used. Do tell us what the secret was, Julian?"
"Don't ask me," I protested. "It seemed to be some fell enchantment that we were subject to--that is all I know. Nobody professed to understand why we did as we did. Can't you tell us," I added, turning to the superintendent--"how do you moderns diagnose the fashion mania that made our lives such a burden to us?"
"Since you appeal to me," replied our companion, "I may say that the historians explain the dominion of fashion in your age as the natural result of a disparity of economic conditions prevailing in a community in which rigid distinctions of caste had ceased to exist. It resulted from two factors: the desire of the common herd to imitate the superior class, and the desire of the superior class to protect themselves from that imitation and preserve distinction of appearance. In times and countries where class was caste, and fixed by law or iron custom, each caste had its distinctive dress, to imitate which was not allowed to another class. Consequently fashions were stationary. With the rise of democracy, the legal protection of class distinctions was abolished, while the actual disparity in social ranks still existed, owing to the persistence of economic inequalities. It was now free for all to imitate the superior class, and thus seem at least to be as good as it, and no kind of imitation was so natural and easy as dress. First, the socially ambitious led off in this imitation; then presently the less pretentious were constrained to follow their example, to avoid an apparent confession of social inferiority; till, finally, even the philosophers had to follow the herd and conform to the fashion, to avoid being conspicuous by an exceptional appearance."
"I can see," said Edith, "how social emulation should make the masses imitate the richer and superior class, and how the fashions should in this way be set; but why were they changed so often, when it must have been so terribly expensive and troublesome to make the changes?"
"For the reason," answered the superintendent, "that the only way the superior class could escape their imitators and preserve their distinction in dress was by adopting constantly new fashions, only to drop them for still newer ones as soon as they were imitated.--Does it seem to you, Mr. West, that this explanation corresponds with the facts as you observed them?"
"Entirely so," I replied. "It might be added, too, that the changes in fashions were greatly fomented and assisted by the self-interest of vast industrial and commercial interests engaged in purveying the materials of dress and personal belongings. Every change, by creating a demand for new materials and rendering those in use obsolete, was what we called good for trade, though if tradesmen were unlucky enough to be caught by a sudden change of fashion with a lot of goods on hand it meant ruin to them. Great losses of this sort, indeed, attended every change in fashion."
"But we read that there were fashions in many things besides dress," said Edith.
"Certainly," said the superintendent. "Dress was the