MORNING—A WONDERFUL ANIMAL, THE “AIGRESS”—INPOURING OF MONEY—ZOOLOGICAL ERUPTION—THE CITY ASTOUNDED—BABY SHOWS, AND THEIR OBJECT—FLOWER, BIRD, DOG AND POULTRY SHOWS—GRAND FREE BUFFALO HUNT IN HOBOKEN—N. P. WILLIS—THE WOOLLY HORSE—WHERE HE CAME FROM—COLONEL BENTON BEATEN—PURPOSE OF THE EXHIBITION—AMERICAN INDIANS—P. T. BARNUM EXHIBITED—A CURIOUS SPINSTER—THE TOUCHING STORY OF CHARLOTTE TEMPLE—SERVICES IN THE LECTURE ROOM—A FINANCIAL VIEW OF THE MUSEUM—AN “AWFUL RICH MAN.”
The American Museum was the ladder by which I rose to fortune. Whenever I cross Broadway at the head of Vesey Street, and see the Herald building and that gorgeous pile, the Park Bank, my mind’s eye recalls that less solid, more showy edifice which once occupied the site and was covered with pictures of all manner of beasts, birds and creeping things, and in which were treasures that brought treasures and notoriety and pleasant hours to me. The Jenny Lind enterprise was more audacious, more immediately remunerative, and I remember it with a pride which I do not attempt to conceal; but instinctively I often go back and live over again the old days of my struggles and triumphs in the American Museum.
The Museum was always open at sunrise, and this was so well known throughout the country that strangers coming to the city would often take a tour through my halls before going to breakfast or to their hotels. I do not believe there was ever a more truly popular place of amusement. I frequently compared the annual number of visitors with the number officially reported as visiting (free of charge), the British Museum in London, and my list was invariably the larger. Nor do I believe that any man or manager ever labored more industriously to please his patrons. I furnished the most attractive exhibitions which money could procure; I abolished all vulgarity and profanity from the stage, and I prided myself upon the fact that parents and children could attend the dramatic performances in the so-called Lecture Room, and not be shocked or offended by anything they might see or hear; I introduced the “Moral Drama,” producing such plays as “The Drunkard,” “Uncle Tom’s Cabin,” “Moses in Egypt,” “Joseph and His Brethren,” and occasional spectacular melodramas produced with great care and at considerable outlay.
Mr. Sothern, who has since attained such wide-spread celebrity at home and abroad as a character actor, was a member of my dramatic company for one or two seasons. Mr. Barney Williams also began his theatrical career at the Museum, occupying, at first, quite a subordinate position, at a salary of ten dollars a week. During the past twelve or fifteen years, I presume his weekly receipts, when he has acted, have been nearly $3,000. The late Miss Mary Gannon also commenced at the Museum, and many more actors and actresses of celebrity have been, from time to time, engaged there. What was once the small Lecture Room was converted into a spacious and beautiful theatre, extending over the lots adjoining the Museum, and capable of holding about three thousand persons. The saloons were greatly multiplied and enlarged, and the “egress” having been made to work to perfection, on holidays I advertised Lecture Room performances every hour through the afternoon and evening, and consequently the actors and actresses were dressed for the stage as early as eleven o’clock in the morning, and did not resume their ordinary clothes till ten o’clock at night. In these busy days the meals for the company were brought in and served in the dressing-rooms and green-rooms, and the company always received extra pay.
Leaving nothing undone that would bring Barnum and his Museum before the public, I often engaged some exhibition, knowing that it would directly bring no extra dollars to the treasury, but hoping that it would incite a newspaper paragraph which would float through the columns of the American press and be copied, perhaps, abroad, and my hopes in this respect were often gratified.
I confess that I liked the Museum mainly for the opportunities it afforded for rapidly making money. Before I bought it, I weighed the matter well in my mind, and was convinced that I could present to the American public such a variety, quantity and quality of amusement, blended with instruction, “all for twenty-five cents, children half price,” that my attractions would be irresistible, and my fortune certain. I myself relished a higher grade of amusement, and I was a frequent attendant at the opera, first-class concerts, lectures, and the like; but I worked for the million, and I knew the only way to make a million from my patrons was to give them abundant and wholesome attractions for a small sum of money.
About the first of July, 1842, I began to make arrangements for extra novelties, additional performances, a large amount of extra advertising, and an outdoor display for the “Glorious Fourth.” Large particolored bills were ordered, transparencies were prepared, the free band of music was augmented by a trumpeter, and columns of advertisements, headed with large capitals, were written and put on file.
I wanted to run out a string of American flags across the street on that day, for I knew there would be thousands of people passing the Museum with leisure and pocket-money, and I felt confident that an unusual display of national flags would arrest their patriotic attention, and bring many of them within my walls. Unfortunately for my purpose, St. Paul’s Church stood directly opposite, and there was nothing to which I could attach my flag-rope, unless it might be one of the trees in the church-yard. I went to the vestrymen for permission to so attach my flag rope on the Fourth of July, and they were indignant at what they called my “insulting proposition”; such a concession would be “sacrilege.” I plied them with arguments, and appealed to their patriotism, but in vain.
Returning to the Museum I gave orders to have the string of flags made ready, with directions at daylight on the Fourth of July to attach one end of the rope to one of the third story windows of the Museum, and the other end to a tree in St. Paul’s churchyard. The great day arrived, and my orders were strictly followed. The flags attracted great attention, and before nine o’clock I have no doubt that hundreds of additional visitors were drawn by this display into the Museum. By half-past nine Broadway was thronged, and about that time two gentlemen in a high state of excitement rushed into my office, announcing themselves as injured and insulted vestrymen of St. Paul’s Church.
“Keep cool, gentlemen,” said I; “I guess it is all right.”
“Right!” indignantly exclaimed one of them, “do you think it is right to attach your Museum to our Church? We will show you what is ‘right’ and what is law, if we live till to-morrow; those flags must come down instantly.”
“Thank you,” I said, “but let us not be in a hurry. I will go out with you and look at them, and I guess we can make it all right.”
Going into the street I remarked: “Really, gentlemen, these flags look very beautiful; they do not injure your tree; I always stop my balcony music for your accommodation whenever you hold week-day services, and it is but fair that you should return the favor.”
“We could indict your ‘music,’ as you call it, as a nuisance, if we chose,” answered one vestryman, “and now I tell you that if these flags are not taken down in ten minutes, I will cut them down.”
His indignation was at the boiling point. The crowd in the street was dense, and the angry gesticulation of the vestryman attracted their attention. I saw there was no use in trying to parley with him or coax him, and so, assuming an angry air, I rolled up my sleeves, and exclaimed, in a loud tone,—
“Well, Mister, I should just like to see you dare to cut down the American flag on the Fourth of July; you must be a ‘Britisher’ to make such a threat as that; but I’ll show you a thousand pairs of Yankee hands in two minutes, if you dare to attempt to take down the stars and stripes on this great birth-day of American freedom!”
“What’s that John Bull a-saying,” asked a brawny fellow, placing himself in front of the irate vestryman; “Look here, old fellow,” he continued, “if you want to save a whole bone in your body, you had better slope, and never dare to talk again about hauling down the American flag in the city of New York.”
Throngs of excited,
