four hundred pounds. If only the catastrophe had happened early in July, instead of early in August, and he had been there. Why, if forty Hjalmars had been wrecked, and their forty crews saved by forty different lifeboats, and Denry had bought all the lifeboats, he could have filled them all!
Still, the regularity of his receipts was extremely satisfactory and comforting. The thing had somehow the air of being a miracle; at any rate of being connected with magic. It seemed to him that nothing could have stopped the visitors to Llandudno from fighting for places in his lifeboat and paying handsomely for the privilege. They had begun the practice, and they looked as if they meant to go on with the practice eternally. He thought that the monotony of it would strike them unfavourably. But no! He thought that they would revolt against doing what every one had done. But no! Hundreds of persons arrived fresh from the railway station every day, and they all appeared to be drawn to that lifeboat as to a magnet. They all seemed to know instantly and instinctively that to be correct in Llandudno they must make at least one trip in Denry's lifeboat.
He was pocketing an income which far exceeded his most golden visions. And therefore naturally his first idea was to make that income larger and larger still. He commenced by putting up the price of the afternoon trips. There was a vast deal too much competition for seats in the afternoon. This competition led to quarrels, unseemly language, and deplorable loss of temper. It also led to loss of time. Denry was therefore benefiting humanity by charging three shillings after two o'clock. This simple and benign device equalised the competition throughout the day, and made Denry richer by seven or eight pounds a week.
But his fertility of invention did not stop there. One morning the earliest excursionists saw a sort of Robinson Crusoe marooned on the strip of beach near the wreck. All that heartless fate had left him appeared to be a machine on a tripod and a few black bags. And there was no shelter for him save a shallow cave. The poor fellow was quite respectably dressed. Simeon steered the boat round by the beach, which shelved down sharply, and as he did so the Robinson Crusoe hid his head in a cloth, as though ashamed, or as though he had gone mad and believed himself to be an ostrich. Then apparently he thought the better of it, and gazed boldly forth again. And the boat passed on its starboard side within a dozen feet of him and his machine. Then it put about and passed on the port side. And the same thing occurred on every trip. And the last trippers of the day left Robinson Crusoe on the strip of beach in his solitude.
The next morning a photographer's shop on the Parade pulled down its shutters and displayed posters all over the upper part of its windows. And the lower part of the windows held sixteen different large photographs of the lifeboat broad-side on. The likenesses of over a hundred visitors, many of them with sou'-westers, cork belts, and life-lines, could be clearly distinguished in these picturesque groups. A notice said:—
"Copies of any of these magnificent permanent holographs can be supplied, handsomely mounted, at a charge of two shillings each. Orders executed in rotation, and delivered by post if necessary. It is respectfully requested that cash be paid with order. Otherwise orders cannot be accepted."
Very few of those who had made the trip could resist the fascination of a photograph of themselves in a real lifeboat, manned by real heroes and real Norwegians on real waves, especially if they had worn the gear appropriate to lifeboats. The windows of the shop were beset throughout the day with crowds anxious to see who was in the lifeboat, and who had come out well, and who was a perfect fright. The orders on the first day amounted to over fifteen pounds, for not everybody was content with one photograph. The novelty was acute and enchanting, and it renewed itself each day. "Let's go down and look at the lifeboat photographs," people would say, when they were wondering what to do next. Some persons who had not "taken nicely" would perform a special trip in the lifeboat and would wear special clothes and compose special faces for the ordeal. The Mayor of Ashby-de-la-Zouch for that year ordered two hundred copies of a photograph which showed himself in the centre, for presentation as New Year's cards. On the mornings after very dull days or wet days, when photography had been impossible or unsatisfactory, Llandudno felt that something lacked. Here it may be mentioned that inclement weather (of which, for the rest, there was little) scarcely interfered with Denry's receipts. Imagine a lifeboat being deterred by rain or by a breath of wind! There were tarpaulins. When the tide was strong and adverse, male passengers were allowed to pull, without extra charge, though naturally they would give a trifle to this or that member of the professional crew.
Denry's arrangement with the photographer was so simple that a child could have grasped it. The photographer paid him sixpence on every photograph sold. This was Denry's only connection with the photographer. The sixpences totalled over a dozen pounds a week. Regardless of cost, Denry reprinted his article from the Staffordshire Signal descriptive of the night of the wreck, with a photograph of the lifeboat and its crew, and presented a copy to every client of his photographic department.
V
Llandudno was next titillated by the mysterious "Chocolate Remedy," which made its first appearance in a small boat that plied off Robinson Crusoe's strip of beach. Not infrequently passengers in the lifeboat were inconvenienced by displeasing and even distressing sensations, as Denry had once been inconvenienced. He felt deeply for them. The Chocolate Remedy was designed to alleviate the symptoms while captivating the palate. It was one of the most agreeable remedies that the wit of man ever invented. It tasted like chocolate and yet there was an astringent flavour of lemon in it—a flavour that flattered the stomach into a good opinion of itself, and seemed to say, "All's right with the world." The stuff was retailed in sixpenny packets, and you were advised to eat only a very little of it at a time, and not to masticate, but merely to permit melting. Then the Chocolate Remedy came to be sold on the lifeboat itself, and you were informed that if you "took" it before starting on the wave, no wave could disarrange you. And, indeed, many persons who followed this advice suffered no distress, and were proud accordingly, and duly informed the world. Then the Chocolate Remedy began to be sold everywhere. Young people bought it because they enjoyed it, and perfectly ignored the advice against over-indulgence and against mastication. The Chocolate Remedy penetrated like the refrain of a popular song to other seaside places. It was on sale from Morecambe to Barmouth, and at all the landing-stages of the steamers for the Isle of Man and Anglesey. Nothing surprised Denry so much as the vogue of the Chocolate Remedy. It was a serious anxiety to him, and he muddled both the manufacture and distribution of the remedy, from simple ignorance and inexperience. His chief difficulty at first had been to obtain small cakes of chocolate that were not stamped with the maker's name or mark. Chocolate manufacturers seemed to have a passion for imprinting their Quakerly names on every bit of stuff they sold. Having at length obtained a supply, he was silly enough to spend time in preparing the remedy himself in his bedroom! He might as well have tried to feed the British Army from his mother's kitchen. At length he went to a confectioner in Rhyl and a greengrocer in Llandudno, and by giving away half the secret to each, he contrived to keep the whole secret to himself. But even then he was manifestly unequal to the situation created by the demand for the Chocolate Remedy. It was a situation that needed the close attention of half a dozen men of business. It was quite different from the affair of the lifeboat.
One night a man who had been staying a day or two in the boarding-house in St Asaph's Road said to Denry:
"Look here, mister. I go straight to the point. What'll you take?"
And he explained what he meant. What would Denry take for the entire secret and rights of the Chocolate Remedy and the use of the name "Machin" ("without which none was genuine").
"What do you offer?" Denry asked.
"Well, I'll give you a hundred pounds down, and that's my last word."
Denry was staggered. A hundred pounds for simply nothing at all—for dipping bits of chocolate in lemon-juice!
He shook his head.
"I'll
