THE COLLECTED WORKS OF THORSTEIN VEBLEN: Business Theories, Economic Articles & Essays. Thorstein Veblen
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Suppose prices of finished goods to be stable or to vary by inconsequential fluctuations, negligible for purposes of the argument, and suppose the rate of interest to be in a similarly negligible position. In other words, suppose such a condition as the business community would recognize as ordinary, normal, sound, without ground for pronounced hopes or fears. Under modern circumstances, dominated as the modern situation is by the machine industry, such a state of affairs is unstable, even apart from any disturbance of an extraneous kind. It is unstable by virtue of the forces at work in its own process, and these forces, on the whole, make for a progressive change in. the direction of depression.
It has appeared above that the depressing effect which a relatively low (declining) rate of interest has upon industrial business is due to its setting up a discrepancy between the accepted capitalization of older establishments and the cost of new establishments of an equivalent earning-capacity. Now, under the circumstances of the more fully developed machine industry, such as it has stood for a couple of decades past, a similar discrepancy results from the gradual but uninterrupted progressive improvements of industrial processes. "The state of the industrial arts," as the older economists are in the habit of calling it, is no longer to be conceived as stationary, even for the time being. No "statical" theory of the industrial arts or of business prosperity is tenable, even for the purposes of a "statical" theory of the industrial situation. Progressively increasing efficiency of the processes in use is a pervading trait of the industrial situation. No two successive years are now on the same, or virtually the same, plane in respect of the efficiency of the industrial arts; indeed, the "period of production" can no longer safely be construed to begin and end on the same level in this respect. At the same time the progressively wider and more close-knit articulation of the several industries in a comprehensive process is also going forward, and this also affects all branches of industrial business in some degree and in the same direction, as will appear presently.
The items of the equipment (plant, materials, and in a measure even good-will) in which any industrial enterprise invests, and by the use of which the business men in industry turn out their output of vendible goods, are themselves products of the machine industry. Machine processes, ever increasing in efficiency, turn out the mechanical appliances and materials with which the processes are carried on, at an ever decreasing cost; so that at each successive step the result is a process having a higher efficiency at a lower cost. This is now no longer a sporadic effect of ingenious contrivances having a local and limited application, to be handled as trade secrets and exploited as an enduring differential advantage.
The cost of production of "capital goods" is steadily and progressively lowered, as counted in terms of the processes involved in their production. In a competitive market this is reflected, with greater or less promptitude, in the prices of such capital goods to all buyers. But the buyers whose purposes this lower scale of prices particularly subserves are chiefly the new investors who go into business in the way of new industrial establishments or extensions of the old. Each new venture or extension goes into the competitive traffic of producing and selling any line of staple goods with a differential advantage, as against those that have gone before it, in the way of a lower scale of costs. A successively smaller aggregate value of new equipment will turn out a given volume of vendible product. In so far as there is no collusive control of the output or the prices, this means that the newcomers will cut under the scale of prices at which their predecessors have been content to supply the goods. The run of competitive prices is lowered; which means that at the new competitive prices, and with their output remaining on its old footing as regards expenses of production, the older establishments and processes will no longer yield returns commensurate with the old accepted capitalization. From the inherent character of the machine industry itself, therefore, it follows that the earning-capacity of any industrial enterprise enters on a decline from the outset, and that its capitalization, based on its initial putative earning-capacity, grows progressively antiquated from the start. The efficiency of the machine process in the "instrumental industries" sets up a discrepancy between cost and capitalization. So that a progressive readjustment of capitalization to correspond with the lowered earning-capacity is required by the nature of the case It is also, in the nature of the case, impracticable.
In so far as the process of investment and business management involves the use of credit, in the way of interest-bearing securities or loans equivalent to such securities, this element of credit retards the readjustment by force of the fixed charges which it involves. This retardation (aided as it is by the reluctance of business men to lower their capitalization) is of sufficient effect to hinder recapitalization, on the whole, from overtaking the progressive need of it, with the result that a fair or "ordinary" rate of profits on industrial investments is not permanently attainable in the field of open competition. In order that the rate of interest should effectually further business depression in this way, therefore, it is not necessary that the rate should rise or fall, or that it should be relatively high or low, or th at it should be uniform over the field, but only that there should be a rate of interest in each case, and that there should be some appreciable volume of credit involved in industrial investments. Credit is, in fact, a ubiquitous factor in modern industrial business, and its effects in the way indicated are therefore to be counted in as a constant force in the situation.
However, even apart from the presence of this ubiquitous credit element, a similar effect would probably result from the progressive enhancement of industrial efficiency when this enhancement proceeds at such a rate as has been the case for some time past. As has been shown in an earlier chapter, business men keep account of their wealth, their outgo and their income, in terms of money value, not in terms of mechanical serviceability or of consumptive effect. Business traffic and business outcome are standardized in terms of the money unit, while the industrial process and its output are standardized in terms of physical measurements (mechanical efficiency). In the current habits and conventions of the business community, the unit of money is accepted and dealt with as a standard measure. The stability of the standard unit cannot be effectually questioned within the scope of business traffic. According to the practical metaphysics of the business community, the money unit is an invariable magnitude, whatever may be true of it in fact. A man imbued with these business metaphysics and not given to fine-spun reflection, as business men commonly are not, is richer or poorer in his own apprehension, according as his balance sheet shows a greater or less number of these standard units of value. Investment, expenses, vendible output, earnings, fixed charges, and capitalization run in terms of this value unit. A reduction of earnings or of capitalization, as rated in terms of the value unit, is felt as an impoverishment. The reduction of capitalization in these terms is, therefore, a hardship, which is only reluctantly and tardily submitted to, even if it carries no hardship in the way of a reduced command over the material means of production, of life, or of comfort. A business man's rating in the business community likewise rests on the pecuniary magnitude of his holdings and his transactions, not on the mechanical serviceability of his establishment or his output; and this business rating is a large part of the business man's everyday ambition. An enhancement of it is a source of secure gratification and self-respect, and a reduction of it has a very substantial contrary effect. A reduction of the pecuniary showing is submitted to only reluctantly and tardily, after it has become unavoidable, and only to the least feasible extent. But under conditions, such as now prevail, which involve the requirement of a progressive rerating of this kind, this reluctant