Jump Start Your Marketing Brain. Doug Hall

      Prove Your Advantage with Comparisons: Make your difference clear. Develop promotional materials that bring your point of difference to marketing and display materials. Show your advantage boldly. If possible, bring a live taste test, demonstration, or other real-world experience to your meeting with the customer. Don’t shy away from demos that take some work. Your willingness to put in the effort is evidence of your personal belief in your offering.