aspects of a person, such as physical appearance or formal status. Your image is affected by these elements, but it is also affected by any impression you make on others. Your personality, behavior, body language, and speaking style all contribute to your image.
Did I Say That?
These are some typical behaviors and their common interpretations. Can you think of others?
| Behaviors | Interpretations |
| lack of eye contact | deceptive |
| crossed arms | defensive |
| “… um … uh …” | nervous |
| shifting eyes | not trustworthy |
Your image may be the conduit through which people initially know you; it can have a great impact on how they get to know you as a person and as a leader. Whether someone is getting to know you through a first meeting, over time, or even through the media, your image is being broadcast and your reputation is being formed. In the short term, image is important because you have only a few minutes to interact before others draw conclusions about you. In the long term, your image is tied to your credibility and effectiveness. In particular, people value consistency in what you say, what you do, and how you appear.
Fortunately, you can have a great deal of control over the image others have of you. Laura Morgan Roberts of Harvard Business School puts it this way: “People manage impressions through their nonverbal behavior (appearance, demeanor), verbal cues (vocal pitch, tone, and rate of speech, grammar and diction, disclosures), and demonstrative acts (citizenship, job performance).”
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